What are the responsibilities and job description for the Digital Merchandising Specialist position at Groomer's Choice?
Job Summary
Groomer's Choice is looking for a Digital Merchandising Specialist to own our product presentation and discovery on our e-commerce site. This is an individual-contributor role focused on the full digital storefront experience: product presentation, PDP quality, and cross-sell strategy first, and checkout/site-structure optimization second. The role sits in Marketing, with a dotted line into Product, so that the full site experience is owned by one team rather than split across disconnected functions. This person surfaces and analyzes signals — like search gap analysis — that inform product development priorities, but does not own the product roadmap or make product decisions; those calls stay with Product.
Principal Duties and Responsibilities
Visual & Web Merchandising (80% — Primary)
• Add new products and brands to site. Work with product team to ensure impact features and benefits are clear to the customer
• Own product presentation across the site: collections, category pages, featured/promoted placements, and merchandising rules
• Monitor and improve PDP quality — content, imagery, structured data, and consistency across the catalog
• Develop and execute cross-sell and upsell strategy (related products, bundles, on-site recommendations)
• Use GA4 to identify underperforming products, categories, and digital merchandising. Identify and act on merchandising opportunities
• Conduct search gap and competitor analysis and other on-site signal work, and feed findings to Product as input — not direction — for roadmap prioritization
• Partner with the Head of Product to share merchandising insights and represent the full site experience in cross-functional planning
UI/UX Optimization (20% — Secondary)
• Monitor checkout flow and site structure/navigation for friction points using GA4 and on-site behavior data
• Make hands-on updates directly in Shopify (theme settings, layout, navigation) for straightforward improvements
• Design and run tests to validate UX changes before rolling them out broadly
• Partner with the Marketing Director and Head of Product on larger UX initiatives that go beyond this role's scope
Required Qualifications
• 3–5 years of experience in digital merchandising, ecommerce, UX, or a related digital marketing role
• Hands-on Shopify experience — comfortable managing collections, products, merchandising rules, and making theme/settings changes directly
• Hands-on GA4 experience — able to build reports, segment data, and translate findings into merchandising and UX decisions
• Strong understanding of PDP best practices and cross-sell/upsell tactics for ecommerce
• Working knowledge of UX principles for checkout flow and site structure/navigation
• Ability to work cross-functionally and influence outcomes (e.g., with Product) without formal decision authority
• Strong analytical and organizational skills; comfortable moving between data analysis and hands-on execution
Preferred Qualifications
• Experience with Shopify Plus
• Collaborative, Accountable; ability to thrive in an entrepreneurial environment
• Familiarity with behavioral/UX tools such as Hotjar, Microsoft Clarity, or similar
• Experience with on-site search and merchandising platforms
• Experience in pet, home goods, or specialty retail
• BA/BS in Marketing, Business, UX/Design, or a related field
Benefits (Full-Time)
- 401(k) with company match
- Medical, Dental, and Vision Insurance
- Employer-Paid Life Insurance and AD&D
- Accident Insurance
- Hospital Indemnity Plan
- Critical Illness Coverage
- Voluntary Life & AD&D
- Short-Term Disability
- TELUS Health / LifeWorks Employee Assistance Program
- Employee Discount Program
- Paid Time Off (PTO)
- Paid Holidays
This position is full-time Monday - Friday and is on site in Sioux Falls, South Dakota or remote in the St. Louis, MO area.
About Groomer's Choice
Groomer’s Choice is a trusted partner for professional pet groomers, providing high-quality grooming supplies, equipment, and education to help businesses thrive. The company is a manufacturer of industry-leading coat care products trusted by grooming professionals worldwide. With a deep understanding of the grooming industry, Groomer’s Choice focuses on performance, consistency, and results across every product it offers. The company supports groomers at every stage—from new shops to established salons—through expert guidance and a commitment to exceptional customer service. At its core, Groomer’s Choice exists to help groomers work smarter, groom better, and grow with confidence.
Employer will not sponsor Visas for this position. Candidates must be authorized to work in the U.S. now and in the future without sponsorship.
Position is not eligible for relocation assistance.