What are the responsibilities and job description for the Digital Marketing Director position at GRM Information Management Services?
Director, Digital Marketing
GRM Information Management (document management) and sister company, VisualVault (SaaS enterprise content management), are looking for a Director, Digital Marketing to join their team at their US headquarters in Jersey City, NJ. This is an extraordinary opportunity to manage and build programs for two successful, related organizations in the rapidly evolving world of b2b content management and digital business solutions.
Reporting to the Vice President, Marketing, the Director, Digital Marketing is responsible for developing and managing GRM and VisualVault lead gen-focused digital marketing initiatives.
Primary Responsibilities
The Director, Digital Marketing is responsible for:
· Leading strategies and practices related to online lead generation.
· Strategic leadership, maintenance, and optimization of the GRM and VisualVault websites.
· Managing all SEO and SEM tactics and practices.
· Management of Google Ads campaigns.
· Tracking and reporting on all digital marketing initiatives; including Google Ads, social media and Intent marketing campaigns.
· Integration of marketing technologies/apps.
· Ongoing thought leadership around apps to optimize marketing and campaign operations.
Desired Skills & Experience
- Bachelor’s degree
- 10 years of digital marketing experience
- Knowledge of building and optimizing Google Adwords campaigns
- Experience with integration of marketing platforms/apps
- Experience with Intent Marketing platforms such as Zoominfo, 6Sense, etc
- Basic coding skills / understanding of fundamental programming concepts.
- Solid knowledge of Salesforce
Job Type: Full-time
Job Location: Jersey City, NJ