Search Engine Marketing Specialist

Who We Are

Gridless is a leading battery technology company on a mission to revolutionize off-grid energy solutions for enterprise and government clients. For over a decade, our innovative batteries have powered U.S. military operations in challenging environments. Trusted across various industries like law enforcement, retail, infrastructure, utilities, construction, education, and beyond, our rugged batteries are engineered to perform in the toughest conditions. Join us as we redefine how the world thinks about off-grid power.

What We’re Seeking

Gridless is looking for a SEM Specialist who’s ready to take ownership of our search engine marketing efforts — both paid and organic. This is a mid-level role for someone who knows how to run Google Ads efficiently, understands SEO fundamentals, and can turn data into smart, actionable decisions.

If you’re someone who loves optimizing campaigns, improving website visibility, and finding opportunities in search data, you’ll thrive here. This position is full-time, on-site in Pennsauken, NJ, operating between 9AM–5PM.

This role offers the chance to take on more responsibility and expand your skills as Gridless continues to grow.

Key Responsibilities

Paid Search (Google Ads) — 60%

• Manage and optimize Google Ads campaigns to improve lead quality and reduce wasted spend
• Conduct keyword research, build campaigns, write ad copy, and manage ongoing tests
• Monitor performance daily and adjust bids, targeting, and messaging as needed
• Collaborate on landing page improvements to increase conversions
• Track and report results with clear insights and recommendations

SEO — 30%

• Perform quarterly SEO audits and implement on-page improvements
• Optimize metadata, headers, internal links, and site structure for better search visibility
• Conduct keyword research for new content and product pages
• Identify technical issues using tools like Google Search Console and SEMrush
• Monitor organic performance and report trends and opportunities

Analytics & Reporting — 10%

• Build and maintain dashboards in GA4 (and other tools as needed)
• Implement and track UTMs for paid campaigns
• Monitor lead quality and funnel performance alongside the marketing and sales teams
• Provide clear, actionable insights to guide ongoing strategy

Qualifications

• 2–4 years of hands-on experience managing SEM campaigns, including Google Ads, and performing SEO optimization
• Hands-on experience managing Google Ads campaigns
• Strong understanding of search intent, keyword research, and conversion optimization
• Working knowledge of SEO best practices and tools (Google Search Console, SEMrush, etc.)
• Comfortable interpreting analytics data and making data-driven decisions
• Strong communication skills and the ability to explain insights clearly
• Bonus: Experience with B2B, government, or technical industries
• Bonus: Familiarity with landing page optimization or light HTML/CSS

If you’re ready to shape the future of Gridless search marketing, make a measurable impact on lead generation, and grow with a fast-moving technology company, we’d love to hear from you.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person