Manager, Strategic Events Analytics

Description

Salesforce is the world’s leading CRM, helping companies connect with customers in a

whole new way. Marketing powers Salesforce’s growth by turning digital and in-person

engagements into high-quality leads, opportunities, and revenue.

The Strategic Events Strategy & Operations team serves as the central operating and

decision-support function for Salesforce’s global Strategic Events portfolio. The team

partners closely with event leadership, Marketing Analytics, Demand Generation,

Marketing Operations, and Finance to help the organization plan, operate, measure, and

optimize in-person, virtual, and third-party programs.

The CoE is responsible for building clear operating frameworks, consistent metrics,

and scalable processes that enable informed decision-making across planning,

execution, and performance evaluation. A significant portion of the team’s work is

dedicated to analytics and measurement, with a focus on creating a reliable, consistent

view of event performance, audience impact, and business outcomes.

We prioritize self-service, standardization, and enablement, defining core KPIs,

developing scalable dashboards, and establishing reporting standards that create a single

source of truth for Strategic Events. In parallel, the team supports broader strategy and

operational work, including portfolio analysis, investment tradeoffs, and cross-functional

alignment, to move the organization away from ad-hoc reporting toward durable, data-

informed ways of working.

This Team Supports

• Analytics and reporting to evaluate performance, audience impact, and ROI
  
  

across Strategic Events

• The development of scalable reporting frameworks that incorporate new
  
  

programs, audiences, and data sources

• Portfolio-level analysis to inform investment decisions, audience strategy, and
  
  

program optimization

We’re seeking a highly analytical and technically strong Senior Analyst to support

measurement, reporting, and insight generation across Salesforce’s global Strategic

Events portfolio, including in-person, virtual, and third-party programs. This role sits at

the intersection of data, business strategy, and executive decision-making, and is

ideal for someone who is passionate about best-in-class measurement, brings deep

hands-on analytics expertise (SQL, Excel, Tableau; Python a plus), and understands how

to build scalable, enablement-focused analytics that drive decisions.

A successful candidate will be able to distill complex datasets into clear, actionable

insights, translate stakeholder questions into durable analytics solutions, and execute

independently while influencing analytics approaches beyond individual

deliverables. As a Senior Analyst, this role contributes to the development of analytics

frameworks and standards and serves as a trusted analytical partner to Strategic

Events leadership and cross-functional teams, balancing technical depth with strong

business context and clear executive communication.

Key Responsibilities

• Partner with Strategic Events stakeholders to understand business questions
  
  

and decision needs, translating them into clear metrics, dashboards, and

analytical outputs.

• Support the ownership of end-to-end analytics and reporting across Strategic
  
  

Events, including proprietary events, executive programs, and third-party

activations.

• Analyze large, complex datasets to identify trends, risks, and opportunities related
  
  

to performance, audience engagement, pipeline impact, and ROI.

• Define and evolve KPIs, success metrics, and diagnostic views, iterating on
  
  

dashboards and reporting as business needs change.

• Build and maintain Tableau dashboards and self-service reporting, ensuring
  
  

insights are accurate, usable, and decision-ready.

• Write and maintain complex SQL queries to extract, transform, and analyze data
  
  

across multiple platforms.

• Use Excel / Google Sheets for analysis, modeling, and validation; leverage Python
  
  

where applicable for deeper analysis or automation.

• Translate findings into clear, concise insights and recommendations for
  
  

executive and cross-functional audiences.

• Partner with Marketing Analytics, Marketing Operations, and Demand Generation
  
  

to ensure data quality, consistent tracking, and scalable reporting frameworks.

• Contribute to analytics standards, documentation, and best practices that improve
  
  

efficiency and reduce ad-hoc reporting.

Required Qualifications

• Bachelor’s degree or equivalent practical experience in analytics, business,
  
  

economics, marketing, or a related field.

• 4–6 years of experience in an analytics role.
• Advanced SQL skills and experience working with large datasets.
• Strong proficiency in Tableau and Excel / Google Sheets.
• Demonstrated ability to translate business questions into metrics, dashboards,
  
  

and insights.

• Strong analytical thinking, attention to detail, and problem-solving skills.
• Clear written and verbal communication skills; comfortable partnering with
  
  

senior stakeholders.

• Ability to operate independently in a fast-paced, ambiguous environment.
  
  

Preferred Qualifications

• Experience with Python for analytics or automation.
• Familiarity with dbt, Snowflake, or modern analytics engineering practices.
• Experience in B2B marketing, demand generation, or event analytics.
• Salesforce platform knowledge and/or marketing technology experience.
• Passion for analytics enablement, self-service, and raising data literacy across
  
  

teams.