What are the responsibilities and job description for the Director of Web Strategy (Tableau) position at griddable.io?
Description
We are seeking a Director of Web Strategy to lead the development and execution of comprehensive digital web strategies that drive user engagement, optimize customer experience, and achieve business objectives for the Tableau and Analytics business (including CRMA) at Salesforce. This role combines analytical thinking with creative problem-solving to enhance our web presence and digital customer journey. The role will oversee the broad analytics category at Salesforce, bringing a unifying strategy for Tableau.com and Salesforce.com analytics web pages.
Key Responsibilities
Strategy & Planning
Required:
We are seeking a Director of Web Strategy to lead the development and execution of comprehensive digital web strategies that drive user engagement, optimize customer experience, and achieve business objectives for the Tableau and Analytics business (including CRMA) at Salesforce. This role combines analytical thinking with creative problem-solving to enhance our web presence and digital customer journey. The role will oversee the broad analytics category at Salesforce, bringing a unifying strategy for Tableau.com and Salesforce.com analytics web pages.
Key Responsibilities
Strategy & Planning
- Develop and implement comprehensive website strategy focused on unifying a holistic web strategy for Tableau.com and Salesforce.com that is aligned with business goals and user needs
- Conduct competitive analysis and market research to identify opportunities and best practices to elevate the Tableau web footprint across Tableau and Salesforce.
- Create strategic roadmaps for website optimization and digital experience enhancement, including working across our technology and product teams.
- Partner with cross-functional teams to align web strategy with broader marketing and business initiatives
- Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities
- Partner with our optimization teams to create optimization roadmaps and lead A/B testing and user experience research to improve site performance
- Collaborate with UX/UI designers to enhance website usability and customer journey
- Develop content strategy and information architecture recommendations
- Monitor and report on key website metrics including traffic, engagement, conversion rates, and ROI
- Utilize analytics tools (Google Analytics, heatmapping tools, etc.) to drive data-driven decisions
- Create comprehensive performance dashboards and regular reporting for stakeholders
- Identify trends and insights to inform future strategic decisions
- Lead website projects from conception to launch, managing timelines and deliverables
- Collaborate with marketing, product, engineering, and design teams, while also knowledge sharing across Salesforce’s digital web strategists
- Manage relationships with external agencies and vendors as needed
- Communicate strategy and results to executive stakeholders
Required:
- Bachelor's degree in Marketing, Business, Communications, or related field
- 7-10 years of experience in digital marketing, web strategy, or related roles
- Strong analytical skills with experience using web analytics platforms
- Understanding of SEO, SEM, and digital marketing best practices
- Excellent written and verbal communication skills
- Project management experience with ability to manage multiple initiatives
- Experience with content management systems and web technologies
- Knowledge of UX/UI design principles
- Familiarity with marketing automation and CRM platforms
- Experience in B2B or enterprise technology environments
- Google Analytics and related certifications
- Strategic thinking and planning capabilities
- Data analysis and interpretation
- Cross-functional collaboration
- Customer-centric mindset
- Adaptability and continuous learning
- Strong presentation skills
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