Creative Director Social & Content

At GREY,  we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25 studios across six continents.

POSITION OVERVIEW

Responsible to develop high quantity and quality social activations, ideas, and executions to fill the content funnel for the @Vegas accounts across TikTok, Meta, Snap, Pinterest, etc., reaching their over 10M followers. Proficiency across all social platforms and ability to push boundaries to keep Vegas a “category of one” in how we show up online, maintaining our position as the #1 destination on TikTok and constantly improving our ranking on Meta and other platforms. Provide leadership and motivation, extracting amazing thoughts and ideas from reporting creatives. Ability to defuse problems and come up with solutions in the best interests of the company, the clients, and the creative team. 

KEY RESPONSIBILITIES

• Generate innovative ideas across all existing and emerging social platforms and inspire colleagues to constantly fill the @Vegas funnel with ideas and exeuctions that will provide awarenss for the destination and drive travel consideration – focuses include Sports & Entertainment, Culinary, Outdoors, Luxury Travel, Attractions and more.
• Lead a team of social video creatives who concept, script, produce and edit social content across all client platforms (YouTube, X, TikTok, Pinterest, Instagram, etc). Ideal candidate will have the ability to concept, shoot and edit for marquee events like F1 and WrestleMania, as needed to support the larger team
• Guide, teach and push members of the team in developing concepts that are socially relevant and on brand for clients.
• Generate ideas to help pitch and win new business   
• Lead effective team meetings to both organize high quantity of work, but also to inspire and motivate team members.
• Work with internal and external strategic partners to create products using the most current industry best practices
• Set an example for the larger team through setting high creative standards and overall involvement in the larger agency initiatives. 
• May develop junior teams with careful and consistent feedback, mentorship and model behavior 
• May train and supervise team members. Oversee their creative efforts to ensure they are on strategy, on schedule, and are meeting creative standards.
• Oversee career development of junior team members. Perform reviews to determine strengths, growth opportunities, goals, and ambitions.
• Oversee and provide thought leadership in the assessment of existing properties for content value, relevance, aesthetics, branding and overall experience.
• Collaborate with cross-functional team on implementation feasibility to ensure conceptual ideas are realizable.
• Build confidence with clients through compelling presentation of content ideas. 

WHAT YOU WILL NEED:

• At least 10 years of industry experience concepting, writing, and producing social video content for a brand, publisher or platform.  
• At least 5 years of management experience, managing creatives in the development of digital content.
• Strong creative portfolio highlighting relevant/category experience and industry award winning work
• Solid verbal communication skills, with experience presenting to all levels of clients
• Knowledge of marketing, all forms of advertising, and digital experiences, with proven conceptual and design abilities
• Experience working with large teams in client-facing role
• Excellent written and presentation skills
• Able to handle multiple projects in a fast-paced environment 

WHO YOU ARE:

• Creative: Putting together two things to create a third thing no one’s ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change

The base salary for this position at the time of this posting may range from $190,000 to $230,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details #LI_Hybrid

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.