Demo

Full Time Assistant Manager

Gretchen's Hallmark & Lucy's Gift Boutique
Rochester, NY Full Time
POSTED ON 6/22/2026
AVAILABLE BEFORE 8/21/2026

Assistant Store Manager Job Description

The Assistant Store Manager (ASM) in partnership with the SM is responsible for managing all aspects of store operations while

driving sales, upholding policies and procedures and maintaining in-store standards.

The ASM should understand the detail and complexity of Gretchen’s Hallmark Group, the retail industry and the competition in the

marketplace. He/she must be action-oriented, make decisions with ease, and comfortably handle risk. They must possess integrity

and trust.

The ASM is expected to consistently deliver exceptional customer service, display strong management skills, and identify and

develop talent. He/she will motivate direct reports, select and build effective and successful teams to achieve business goals.

The ASM’s primary duties are, but are not limited to:

1. Drive Results: The ASM is the key to driving results by demonstrating exemplary planning to meet all sales metrics and KPIs.

Goals include, but are not limited to Sales Plan, Keepsakes goals and metrics, including WL goals, KOC goals and establishing

a KOC Club), Crown Rewards Conversion, Medallia (Connect) Score, and IAT.

2. Attract and Retain Talent: Recruit and onboard new employees according to hiring and training guidelines. Cultivate and

maintain a positive work environment to retain top talent.

3. Develop People: The key to leading a team is clearly defining and delegating roles to ensure everyone is fully trained and

capable of completing assigned jobs. The ASM should identify, develop and implement targeted training.

4. Operational Excellence: The ASM is directly responsible for ensuring both the selling floor and backroom are clean, neat

and orderly every day.

5. Merchandising: The ASM is responsible for executing and maintaining visual standards according to company guidelines.

He/she will bring the product to life by merchandising the store to create displays and statements that are exciting and

invite our guests to explore and shop.

To achieve the responsibilities above, the Assistant Store Manager must be skilled in the following competencies:

1. Ensures Accountability: Establishes clear responsibilities and processes for monitoring work and measuring results. Designs

feedback loops into the work.

2. Attracts Top Talent: Identifies, attracts and selects diverse and high-caliber talent.

3. Communicates Effectively: Encourages open expression of diverse ideas and opinions. Provides timely and useful information

to others in the organization.

4. Business Insight: Applies knowledge of business and current market trends to advance the organization’s goals. Effectively

utilizes knowledge of sales drivers, strategies and tactics played out in the marketplace

5. Customer Focus: Identifies opportunities and builds solutions that meet customer expectations. Establishes and builds lasting

customer relationships.

6. Decisions Quality: Makes sound decisions in the absence of complete information by utilizing experience, analyzing information

and exercising good judgement.

7. Develops Top Talent: Place a high priority on developing others. Develop others through coaching, feedback, and exposure.

8. Being Resilient: Maintains confidence and positive attitude under pressure. Faces adversity and grows from hardship and

setbacks.

Qualifications

 Associate or bachelor’s degree preferred. Three or more years of retail management experience.

 Demonstrate strong leadership, organizational and planning skills as well as effective management,

interpersonal, and problem-solving skills.

 Familiarity with technology is required; computer-based training expertise is preferred.

 Ability to work a flexible schedule; including, but not limited to, holidays, evenings and weekends.

 Ability to continuously stand/walk; frequently push/pull; occasionally bend/stoop/crawl/reach above

shoulders/kneel; climb a ladder and carry up to 40 pounds; i.e., fixture parts and cartons of product.

 Must be proficient in all duties and competencies listed above.

Pay: $18.00 per hour

Benefits:

  • 401(k)
  • Dental insurance
  • Disability insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Opportunities for advancement
  • Paid time off
  • Paid training
  • Pet insurance
  • Vision insurance

Work Location: In person

Salary : $18

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