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Assistant Manager (ASM)

Gretchen's Hallmark & Lucy's Gift Boutique
Saint Augustine, FL Full Time
POSTED ON 10/20/2026
AVAILABLE BEFORE 2/17/2027

Gretchen’s Hallmark and Lucy’s Gift Boutique is a family owned and operated Northeast Florida business with locations throughout Florida, Georgia, New Hampshire, New York, and South Carolina.

Assistant Manager

Looking for an amazing, energetic person that can support the store manager and help lead a team of 10-14 people.

An Assistant Manager is a vital part of the management team and responsible for making sure that the daily operations of the store run smoothly by supporting staff on the sales floor, maintaining all visual standards and a partner in handling administration duties. These duties include but are not limited to receiving products, inventory management, resolving customer complaints and training new team members.

Details Include:

Oversee the Boutique business including but not limited to:

  • Boutique jewelry brands including Kendra Scott, Brighton, Ronaldo, and more
  • Boutique personal accessories
  • Bath, candle, and fragrance

Actively participates in the hiring process including but not limited to:

  • Recruiting
  • Interviewing
  • New hire paperwork & I9 verification
  • Training

Assists in the weekly scheduling process.

  • Standards/Expectations
  • Submission & posting
  • Articulates time-off requests and blackout time frames.

Operational Paperwork – knowledgeable of the following:

  • Daily media paperwork audit
  • End of Month paperwork
  • Filing and retention

Business Acumen

  • Maintain proper inventory controls, facilitate inventory transaction as guided by senior management
  • Keep daily business records
  • Drive sales and KPI results through coaching and accountability

Qualifications include:

  • Previous experience in Retail Management
  • Available for days, some nights and weekends
  • Availability the day before and after all major holidays
  • Professional appearance and attitude
  • Reliable Transportation

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: In person

Salary.com Estimation for Assistant Manager (ASM) in Saint Augustine, FL
$43,381 to $68,019
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