Beverage Territory Manager (TX)

The Role 

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Territory Manager will be a key player in expanding our THC-infused beverage business throughout Austin and San Antonio by growing consumer access to our best-in-class products.  

We are seeking a dynamic and entrepreneurial Territory Manager to spearhead the growth of our portfolio of brands led by Señorita and Rythm, award-winning hemp-derived THC beverage brands in a rapidly emerging market. This role combines strategic planning with hands-on execution, requiring someone who thrives in a fast-paced, startup-like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up. This role offers significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands-on approach, actively engaging in the market, and serving as the primary resource on the ground. 

The ideal candidate lives in the Austin, Texas area. You must be able to travel 100% of the time within the state of Texas. 

Responsibilities 

Market Strategy & Planning: 

• Develop and execute a comprehensive territory plan to grow the Señorita and Rythm brands today, as well as broader beverage portfolio over time 

• Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities. 

• Establish sales targets and performance metrics to track success. 

• Manage distributor planning and coordination to ensure strong execution in market and aligned goals 

Sales & Relationship Building: 

• Act as the face of the Señorita and Rythm brands in your territory, hitting the streets to build strong relationships with on and off-premise retail partners, hemp retailers, and key stakeholders. 

• Drive sales through product placement, promotions, and education within target accounts. 

• Secure new accounts and expand distribution within your assigned region. 

Brand Advocacy & Education: 

• Be an expert on the Señorita and Rythm brands and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product. 

• Develop and implement marketing initiatives and in-store activations to boost brand visibility. 

Execution & Operations: 

• Serve as the “feet on the street” by visiting accounts, conducting tastings, and ensuring excellent shelf presence. 

• Coordinate inventory and ensure sufficient stocking levels to support growth plan and in-market programming 

• Work closely with internal teams to refine strategies based on field feedback. 

Team Development: 

• Establish a team of account executives, steering the hiring and training of new personnel into the market and defining the go-to-market team structure and priorities 

• Mentor and support team members as the territory expands. 

Qualifications  

• Proven Sales Experience: 2 years in a Territory Manager role, preferably in the alcohol beverage industry. 

• Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment. 

• Strategic & Tactical Skills: Capable of both developing a strategic plan and executing it on the ground. 

• Relationship-Builder: Strong communication and interpersonal skills, with a knack for building trust and rapport with clients and partners. 

• Knowledge of Emerging Markets: Familiarity with the regulatory landscape of alcohol beverage and/or hemp-derived legal THC products is a plus. 

• Passion for Innovation: Excited to champion a new category and educate consumers about the product. 

• Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry. 

Additional Requirements 

• Must pass any and all required background checks  
• Must be and remain compliant with all legal or company regulations for working in the industry  
• Ability to lift and move products (for stocking and display setup)  
• Must possess valid driver’s license  
• Must be a minimum of 21 years of age 

#LI-REMOTE