What are the responsibilities and job description for the Sales Coordinator - Residence Inn Yuma position at Greens Operations Inc?
Reports to
General Manager
Are you the One?
If you are a self-motivated, Sales Manager with 3 years of sales experience in the hospitality industry with a minimum of 1 year at the supervisory level, that is ready to lead the Sales and Marketing efforts for a hotel, this may be the opportunity for you!
Key Responsibilities
- Conduct and continuously update local market research.
- Sell incremental room nights for assigned properties.
- Develop and execute each hotel’s marketing plan.
- Achieve and exceed the revenue targets for the assigned properties.
- Assess the market potential and develop new business opportunities while at the same time increasing revenues from existing customers.
- Conduct and enhance public and community relations.
Primary Functions
Include but are not limited to:
Revenue
Sales & Marketing: Prepare and implement the hotel’s annual Sales and Marketing plan, make sales calls to key accounts and potential clients, and capitalize on all revenue opportunities.
Financial: Aggressively pursue revenue goals and effectively utilize yield management and revenue maximization tools.
Quality
Guest Service: Work closely with the front office and housekeeping staff to ensure that the hotel meets/exceeds Greens and brand standards for guest satisfaction.
Community involvement
Ensure good standing in the community by developing and maintaining relationships with the Chamber of Commerce, Convention and Visitors Bureau, other hotels, local schools, local government and other community and civic organizations.
Leadership
Leading: Motivate, coach and train front office team members, set goals and hold team members accountable. Provide feedback, rewards, and recognition.
Work Ethic: Demonstrate a high level of integrity, take ownership of personal and team actions, communicate effectively, promote collaboration, nurture a positive, professional work environment, and adhere to Greens’ Standard Operating Procedures.
The ideal candidate will:
- Greens Light: Send a daily end of the day activity and accomplishment email to the Revenue & Sales Director, with a copy to the VP of Operations & Hotel GM’s.
- Achieve Revenue and RevPAR targets for all business segments.
- Establish monthly sales forecasts. Keep the General Manager and Corporate apprised of the status of these forecasts to ensure that the property has a steady stream of business through the year.
- Develop and execute advertising programs within the GM guidelines and the approved budgets.
- Leverage cross-sell opportunities amongst all Greens properties.
- Maintain high visibility in the surrounding community.
- Maintain efficient sales office procedures for productive use of staff time and ensure the maintenance of accurate and updated account files and follow-up procedures.
- Ensure all sales leads are followed up.
- Assist in the development and recommendation of rate strategies.
- Ensure compliance to the sales and marketing bonus plan.
- Maintain history trend analysis for the property
- Ensure the prompt and systematic servicing of all business accounts.
- Identify and analyze competition, both locally and regionally.
- Attend Chamber of Commerce monthly meetings, and other pertinent community activities.
- Develop strategic relationships with third-party providers.
- Ensure that the web and third-party electronic distribution channels are continuously reviewed, researched and updated for maximum hotel exposure and maximum room night generation.
- Attend relevant tradeshows and events to promote the assigned properties.
- Using the current Sales Management Software, provide sales call reports to the Director of Revenue & Sales, VP of Operations, and Hotel General Managers as required by the Standard Operating Procedures of Greens Hotels.
- Perform other duties as assigned
What are we looking for?
- Excellent Communication skills.
- Well groomed and professional appearance.
- Willing to take responsibility and accountability.
- Willing to work on weekends and holidays if required.
- Consistent and congruent.
- Pleasant personality.
- Willing to travel and must possess a valid driving license.
Performance Standards
- Performance shall be measured by RevPAR, STR Index, Medallia / GSI Scores, OTA & Review Sites, & Profitability.