Programmatic Media Manager

Job Description

GreenRubino is seeking a Programmatic Media Manager to lead the execution, strategy, and evolution of our programmatic media efforts. This role will own key programmatic platforms while serving as a primary point of contact for clients, ensuring campaigns are strategically aligned, effectively executed, and continuously optimized to drive performance.

The ideal candidate brings a strong balance of strategic thinking, technical expertise, and client leadership. This individual will take ownership of programmatic operations, guide internal teams, and build trusted client relationships by delivering actionable insights and forward-thinking media strategies.

Responsibilities

·      Own and manage programmatic platforms such as The Trade Desk, DV360, CM360, Amazon AAP, StackAdapt, and others as applicable, ensuring best-in-class campaign execution and innovation.

·      Lead the development of programmatic strategies and solutions, aligning campaigns with client business goals and full-funnel media plans.

·      Serve as a primary or secondary point of contact for clients, managing day-to-day communication, translating performance into clear insights, and delivering strategic recommendations to ensure client satisfaction and growth.

·      Oversee campaign setup, QA, pacing, and ongoing optimizations, including audience strategy, inventory quality, and bidding approaches.

·      Synthesize DSP, ad server, and site-level data to develop actionable insights and performance narratives across the full campaign lifecycle (measurement planning, in-flight reporting, and wrap-ups).

·      Act as a subject matter expert on programmatic platforms, audience targeting, and industry trends, providing guidance to both internal teams and clients.

·      Proactively identify optimization opportunities through routine campaign analysis, including site logs, audience segmentation, pacing, and performance trends.

·      Troubleshoot data discrepancies and platform issues, ensuring accuracy across reporting and seamless campaign execution.

·      Collaborate cross-functionally with internal media teams to deliver integrated, data-driven recommendations and holistic media strategies.

·      Mentor and support junior team members, helping elevate campaign execution, analysis, and platform knowledge across the team.

·      Identify process inefficiencies and implement scalable solutions to improve workflows, performance, and reporting.

·      Manage vendor partnerships to maintain strong relationships.

Qualifications

• Bachelor’s degree – Preferably in marketing/advertising, or related discipline.
• 4–6 years of experience in digital media buying, with a strong focus on programmatic.
• Experience owning campaigns and working in a client-facing environment.
• High level of Excel competency (pivot tables, formulas & macros).
• Strong hands-on-keyboard experience with DSPs and ad tech platforms (The Trade Desk, DV360, CM360, etc.).
• Familiarity with paid social (Meta, TikTok, LinkedIn) and search (Google Ads, Bing) a plus.
• Experience with BI tools such as Datorama, TapClicks, Looker, or Tableau a plus.

Desired Characteristics

• Strong strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills, with confidence in client-facing situations.
• Ability to manage multiple projects and priorities with strong attention to detail.
• Self-starter with a high level of ownership and accountability.
• Comfortable navigating complex systems and evolving industry dynamics.
• Positive, proactive, and collaborative mindset.

Salary Range DOE

$95,000 - $115,000