Marketing Operations & Analytics Lead

Description

About Us

At Greenhouse Fabrics, we’re not just selling fabric — we’re inspiring creativity, helping designers bring their clients’ visions to life, and making the world of interiors more beautiful.

As a values-driven company, we foster a collaborative, energetic work environment where ideas are heard, creativity is valued, and every contribution makes an impact. Our culture is rooted in Abundance, Candor, Joy, Resilience, and Ownership, and we bring those values to every decision, project, and partnership.

The Opportunity

Within our marketing organization, this seat represents the Navigator — the data-driven strategist who charts the course, ensures alignment, and measures success.

The Marketing Operations & Analytics Lead is responsible for guiding marketing performance, managing the team, and ensuring every campaign connects directly to revenue. You’ll oversee analytics, CRM, website optimization, and reporting, while coaching two marketing team members: the Storyteller (Content & Creative Manager) and the Operator (Marketing Coordinator).

This is a senior-level role for someone who thrives on clarity, accountability, and measurable growth — a leader who turns data into direction, strategy into action, and performance into results.

Compensation & Structure

• Salary: $75,000 – $85,000 (commensurate with experience)
  
• Work Style: On-site (High Point, NC)
  
• Team: Oversees two marketing team members (Content & Creative Manager and Marketing Coordinator)
  
• Reports To: President

Why You’ll Love Working Here

• Leadership Role — Build and lead a modern marketing department focused on performance and growth.
  
• Creative & Collaborative Team — Partner with passionate professionals who love what they do.
  
• Growth Opportunities — We invest in professional development and encourage innovation.
  
• Purpose-Driven Work — Help designers and upholsterers bring their clients’ visions to life through exceptional fabrics and service.

Requirements

Your Core Responsibilities

Leadership & Management

• Lead, manage, and hold accountable two marketing team members through clear expectations, coaching, and performance feedback.
• Set department KPIs aligned with company objectives; monitor performance and ensure execution against goals.
• Conduct regular 1:1s, team meetings, and quarterly reviews to maintain alignment, clarity, and accountability.
• Create a culture of transparency, ownership, and results within the marketing department.
  
  

Analytics, Reporting & ROI

• Own marketing analytics: track website traffic, lead flow, campaign performance, and ROI through dashboards and reporting tools.
• Deliver weekly and monthly scorecards showing KPI health, revenue impact, and optimization opportunities.
• Turn insights into actionable strategies to close performance gaps and improve lead quality and conversion.
• Present data-driven recommendations to leadership, connecting marketing activities directly to sales and pipeline results.
  
  

CRM Strategy & Management

• Implement, optimize, and oversee the CRM system (e.g., HubSpot or similar) to ensure adoption, accuracy, and visibility.
• Maintain lead scoring, attribution, and campaign tracking for full-funnel performance reporting.
• Troubleshoot CRM workflows, data integrations, and reporting dashboards as needed.
• Partner with leadership to ensure CRM alignment and shared definitions of lead quality and pipeline stages.
  
  

SEO, GEO & Website Optimization

• Drive digital strategy and oversee ongoing SEO, GEO-targeting, and conversion optimization initiatives.
• Collaborate with the Marketing Coordinator to test and improve landing page performance and lead capture.
• Ensure the website delivers an optimal user experience while supporting brand standards and demand-generation goals.
• Leverage analytics to inform continuous improvement and content optimization.
  
  

Sales & Revenue Integration

• Collaborate with leadership to align marketing and sales on lead quality, campaign performance, and customer experience.
• Provide data insights on territories, buyer behavior, and customer journey patterns.
• Ensure marketing spend is directly tied to pipeline outcomes and revenue growth.
• Lead regular Sales/Marketing syncs to review lead health, enablement needs, and strategic adjustments.
  

Budget Oversight & Performance Management

• Oversee marketing budgets across campaigns, advertising, content, and production.
• Track spend versus ROI, identify underperforming channels, and recommend reallocations.
• Report on marketing cost-effectiveness and make data-driven recommendations for investment.
   

Who You Are

• 5 years of marketing experience, including at least 2 years in a leadership or analytics-heavy role.  
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.  
• Proven success managing a CRM system (HubSpot or equivalent) and driving adoption across teams.  
• Strong analytical mindset; skilled in dashboards, attribution modeling, ROI tracking, and performance reporting.  
• Hands-on experience with SEO, digital advertising, and website optimization.  
• Excellent communication and project management skills — able to translate data into clear direction for creative and sales teams.  
• A natural leader who values accountability, clarity, and alignment.   

Bonus Skills (Preferred, but Not Required)

• Experience in the fabric, furniture, or interior design industry.  
• Familiarity with BI tools (e.g. Power BI, Google Data Studio).  
• Exposure to UX optimization, copywriting, campaign development, or marketing automation workflows.

Salary : $75,000 - $85,000