What are the responsibilities and job description for the Marketing/Public Relations Specialist position at Greene County Board of Commissioners?
JOB The Marketing/Public Relations Manager for the Greene County Convention & Visitors Bureau is responsible for driving tourism and economic impact by attracting and securing events, conferences, and conventions. This role develops and executes strategic sales and marketing initiatives to position Greene County as a preferred destination across key markets, including sports, religious, educational, motorcoach, and business sectors. The ideal candidate brings a solid understanding of the sports market and its unique needs to attract tournaments and sporting events. The position involves building strong client and stakeholder relationships, promoting the destination through targeted campaigns, coordinating with event organizers and community partners, and leveraging technology to manage leads and communications.
Normal Working Hours: Monday - Friday; 8:30am - 5:00pm. Alternative work schedules may be offered.
Posted until filled. EXAMPLE OF DUTIES Facilitate the acquisition of leads, requests for proposals, room rates, and pertinent information from local hotels, attractions, restaurants, and meeting service providers as per the requirements of potential decision-makers. Cultivate and sustain positive relationships with key contacts and existing clients. Develop and implement marketing strategies to recruit new events. Devise and execute comprehensive sales strategies targeting diverse markets, tailoring approaches to meet specific segment needs. Research, identify, and solicit group planners in targeted markets including motorcoach, sports tournament planners, golf, cycling, religious, business, and educational groups. Conduct thorough research on market trends and customer preferences to position the county as the preferred event destination. Showcase attractions, venues, accommodations, and services through persuasive strategies and tailored materials. Stay updated on industry trends and customer preferences to inform ongoing sales strategies and product development efforts.
Collaborate with local businesses, attractions, hotels, and service providers to offer comprehensive event packages, enhancing the county's offerings. Attend after-hour networking events and trade shows to build and maintain key relationships. Foster strong ties with community organizations, associations, and government bodies relevant to each market segment. Conduct community outreach initiatives to bolster the county's reputation. Coordinate with DMO team members for a seamless customer experience across sales, operations, and customer service.
Collaborate directly with event planners to facilitate the seamless execution and planning of their events, guiding them to suitable vendors when required. Provide support to groups coordinating site visits. Research, identify, and solicit group planners in specific markets of motorcoach, sport tournament planners, golf, bike groups, religious, business, and educational groups. Attend trade shows, industry events, and client meetings.
Utilize CRM software expertise for accurate group information maintenance, fostering effective communication and follow-up. Track and analyze sales data to assess strategy effectiveness and identify areas for improvement. Deliver regular reports to management on sales performance, market trends, and potential growth opportunities.
Performs others duties of a similar nature or level as assigned. SUPPLEMENTAL INFORMATION UNUSUAL WORKING CONDITIONS:
Predictable and regular attendance is required.
Travel may be required.
May work rotating shifts (e.g. evenings, weekends).
Stooping, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, seeing, and repetitive motions.
Exert up to 10 lbs. of force occasionally to lift, carry, push, pull, or otherwise move objects.
Normal Working Hours: Monday - Friday; 8:30am - 5:00pm. Alternative work schedules may be offered.
Posted until filled. EXAMPLE OF DUTIES Facilitate the acquisition of leads, requests for proposals, room rates, and pertinent information from local hotels, attractions, restaurants, and meeting service providers as per the requirements of potential decision-makers. Cultivate and sustain positive relationships with key contacts and existing clients. Develop and implement marketing strategies to recruit new events. Devise and execute comprehensive sales strategies targeting diverse markets, tailoring approaches to meet specific segment needs. Research, identify, and solicit group planners in targeted markets including motorcoach, sports tournament planners, golf, cycling, religious, business, and educational groups. Conduct thorough research on market trends and customer preferences to position the county as the preferred event destination. Showcase attractions, venues, accommodations, and services through persuasive strategies and tailored materials. Stay updated on industry trends and customer preferences to inform ongoing sales strategies and product development efforts.
Collaborate with local businesses, attractions, hotels, and service providers to offer comprehensive event packages, enhancing the county's offerings. Attend after-hour networking events and trade shows to build and maintain key relationships. Foster strong ties with community organizations, associations, and government bodies relevant to each market segment. Conduct community outreach initiatives to bolster the county's reputation. Coordinate with DMO team members for a seamless customer experience across sales, operations, and customer service.
Collaborate directly with event planners to facilitate the seamless execution and planning of their events, guiding them to suitable vendors when required. Provide support to groups coordinating site visits. Research, identify, and solicit group planners in specific markets of motorcoach, sport tournament planners, golf, bike groups, religious, business, and educational groups. Attend trade shows, industry events, and client meetings.
Utilize CRM software expertise for accurate group information maintenance, fostering effective communication and follow-up. Track and analyze sales data to assess strategy effectiveness and identify areas for improvement. Deliver regular reports to management on sales performance, market trends, and potential growth opportunities.
Performs others duties of a similar nature or level as assigned. SUPPLEMENTAL INFORMATION UNUSUAL WORKING CONDITIONS:
Predictable and regular attendance is required.
Travel may be required.
May work rotating shifts (e.g. evenings, weekends).
Stooping, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, seeing, and repetitive motions.
Exert up to 10 lbs. of force occasionally to lift, carry, push, pull, or otherwise move objects.