What are the responsibilities and job description for the Senior Media Buyer & Planner position at Greenberg-Larraby, Inc. (GLI)?
Senior Media Buyer / Media Planner
Remote | Federal Healthcare Communications
GLI is seeking an experienced Senior Media Buyer / Media Planner to support a national federal healthcare communications program focused on Veteran outreach, public health awareness, and suicide prevention initiatives.
The selected candidate will lead the planning, placement, optimization, and performance reporting of integrated paid media campaigns across digital and traditional advertising channels. This role requires expertise in audience targeting, media strategy, campaign analytics, and performance optimization to effectively reach Veteran and military populations nationwide.
Key Responsibilities
• Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.
• Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.
• Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data.
• Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.
• Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness.
• Prepare executive-level reports and presentations for federal stakeholders.
• Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.
Minimum Qualifications
• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field.
• Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications.
• Demonstrated experience managing multi-channel paid media campaigns.
• Strong analytical, reporting, budgeting, and campaign optimization skills.
• Experience with audience targeting, geo-targeting, media analytics, and performance measurement.
Highly Desired Qualifications
• Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives.
• Experience managing large-scale federal communications campaigns and media buys exceeding $1 million.
• Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls.
• Experience developing campaigns targeting Veteran and active-duty military populations.
Location: Remote (U.S.)
Employment Type: Consultant / Subcontractor
Qualified candidates should submit a resume highlighting relevant federal, healthcare, media buying, strategic communications, Veteran, military, or public health campaign experience.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Terms apply to Benefit Packages, depending on scope.
Disclaimer:
GLI will never send offer letters of employment unless a thorough interview process has taken place and all other internal processing has taken place.
If you receive one from an outside party and is not from the URL of our firm at @greenberg-larraby.com), please do not respond. If you have further questions, please reach out to your administrator.
When you apply to our positions, upon our interest, a recruiter will call you directly and will pre-screen prior to an interview. Offers of employment are contingent upon a thorough interview process, background check, and security clearance adjudication processing as applicable. Thank you.
We are an Equal Opportunity Employer.