Scientist for Content Marketing

Description

The Scientist for Content Marketing is responsible for collaborating with internal teams and developing marketing content in a variety of forms. He/she should be familiar with writing for the web, email marketing, and blog strategy and execution. He/she will produce high-quality content to increase brand awareness, execute marketing campaigns, drive engagement, and support inbound lead generation. He/she will also contribute to offline marketing initiatives, especially event/tradeshow planning.

Job Responsibilities:

Scientific content generation (50-75% effort)

• Write, edit, and generate informative and engaging content, including emails, brochures, e-newsletters, abstracts, case studies, website pages, infographics, slide decks, blog posts, and video scripts
• Maintain a content calendar to support various marketing campaigns and initiatives
• Use e-mail marketing software to design, execute, and track high-impact campaigns
• Engage with our sales team, internal service leaders and subject matter experts, and customers to understand client needs, uncover gaps in our existing assets, and identify relevant topics for new content
• Manage content projects from start to finish - from topic selection to content development to quality reviews of the final product to promotional messaging
• Update website content and recommend and implement site improvements
• Work with outside vendors, agencies, and consultants as necessary

Conference planning/preparation (25-50% effort)

• Assist with other general marketing program management support as needed, especially event registration, coordination, and preparing scientific congress presentations

Requirements

• PhD degree in the scientific field (molecular biology, immunology, oncology) or related discipline
• Familiarity with preclinical pharmacology, gene targeting technology, use of animal models for research, and antibody discovery
• 2-3 years of content creation or content marketing, ideally B2B preferred
• Experience writing, editing, and creating various types of long- and short-form content, such as whitepapers, case studies, blog posts, emails, website pages, and landing pages
• Excellent written, verbal, analytical, research, and communication skills
• Team player that must be willing to work closely and productively within a small team
• Self-motivated with the ability to manage multiple ongoing projects and meet deadlines
• Meticulous attention to detail
• Interest in building a deep understanding of our technical platforms, and the ability to translate that knowledge into relevant and valuable content