Digital Marketing Specialist

Overview
Are you passionate about driving digital growth and crafting compelling online experiences? We are seeking an energetic and detail-oriented Digital Marketing Specialist to lead innovative marketing campaigns that elevate brand visibility and engagement across multiple digital channels. In this role, you will harness the power of SEO, social media marketing, content creation, and performance analytics to deliver measurable results. Join us to shape dynamic marketing strategies that connect with audiences worldwide and propel our brand forward in a competitive landscape.

Duties

• Develop and execute comprehensive digital marketing strategies utilizing SEO tools, SEM (Search Engine Marketing), Google Ads, and marketing automation platforms to maximize online visibility.
• Manage and optimize social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter through social media management tools and Facebook Advertising.
• Create engaging content including copywriting, graphic design using Adobe Creative Suite, Adobe Photoshop, and content management systems like WordPress and other CMS platforms.
• Conduct keyword research and implement SEO best practices to improve organic search rankings; utilize SEO tools and analytics to monitor performance.
• Oversee email marketing campaigns, segment audiences, analyze engagement metrics with Google Analytics, and refine messaging for better conversion rates, as well as to capture positive reviews.
• Collaborate with cross-functional teams to enhance website performance through HTML, CSS, JavaScript, and SQL for website updates and data analysis.
• Monitor campaign performance using analytics tools; analyze data to identify trends, optimize conversion rates, and improve overall digital marketing ROI.

Experience

• Proven experience in digital marketing or performance marketing roles with a strong understanding of SEO, SEM (Google AdWords), Google Analytics, and Google Ads.
• Hands-on experience with social media marketing strategies including paid advertising campaigns on Facebook Advertising and other social platforms.
• Proficiency in content creation tools such as Canva, Adobe Photoshop, Adobe Creative Suite, HTML, CSS, JavaScript, SQL, and content management systems like WordPress.
• Familiarity with marketing automation tools for email campaigns and lead nurturing processes using platforms such as SemRush, Landingi, ConstantContact and more.
• Strong copywriting skills combined with a keen eye for graphic design; ability to craft compelling messages that resonate with target audiences.
• Knowledge of e-commerce platforms and B2B (business-to-business) marketing strategies is a plus.
• Ability to analyze data effectively using analytics tools to inform strategic decisions and demonstrate campaign success. Join us as a Digital Marketing Specialist to unleash your creativity, leverage cutting-edge tools, and make a tangible impact through innovative digital campaigns!

Pay: $15.00 - $25.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person

Salary : $15 - $25