Regional Sales Manager

Main Responsibility Overview:

Leads the regional independent sales representative network withing assigned region to grow and develop profitable sales of the Greaves product line, ensuring strong rep partnerships, market coverage, and a reputation for being easy to work with while maintaining accountability for sales, margin, and forecast performance.

Main Tasks:

Rep Leadership and Sales Accountability

• Leads, develops, and holds accountable the independent sales representative withing assigned region. Communicate clear goals, provides coaching, and performance management.
• Owns regional sales and margin performance, driving profitable growth across the rep channel.
• Recruits and onboards new reps to strengthen market coverage and alignment with Greaves’ strategy.
• Ensures effective rep training and consistency by leading execution and reinforcing standards in collaboration with internal teams who develop materials.
• Guides reps on territory strategy, customer management, and pricing integrity to balance competitiveness with profitability.
• Monitors performance, identifies underperformance or opportunity areas, and implements improvement plans.

Sales Operations, Territory & Forecasting Discipline

• Oversees the health and performance of all rep territories, ensuring balanced coverage, rep capacity, and regional growth.
• Implements and enforces Greaves’ sales process standards, maintaining clarity from quote through order close in coordination with Sales Support and Operations.
• Ensures CRM accuracy and pipeline visibility, leading regular forecast reviews to identify risks, opportunities, and margin considerations.
• Aligns forecasts and sales activity with production capacity and inventory planning through collaboration with Operations and Finance.
• Provides leadership with actionable market insights and recommendations on competitive activity, process improvements, and growth initiatives.

Relationship Management & Collaboration

• Acts as the primary relationship leader for the independent rep channel, maintaining open communication and trust with reps and customers within defined sales region
• Treats the rep network as a valued customer base, fostering loyalty through responsiveness, reliability, and ease of doing business.
• Builds rep enthusiasm and mindshare by ensuring strong engagement, consistent support, and Greaves’ reputation as a preferred line.
• Serves as the voice of the customer, channeling feedback and opportunities to leadership and internal teams.
• Collaborates across Sales Support, Marketing, Operations, Finance, and Leadership to ensure alignment between rep activity and company execution.
• Encourages a “one Greaves” culture built on cooperation, shared problem-solving, and respect across all departments.

Continuous Improvement & Reporting

• Tracks rep and territory performance, translating data into actionable insights for leadership and cross-functional teams.
• Identifies and recommends improvements to tools, systems, and processes that enhance rep efficiency, data accuracy, and customer experience.
• Fosters continuous improvement by actively gathering feedback from reps, customers, and internal stakeholders to strengthen Greaves’ market position and operational consistency

Education & Experiences:

• Bachelor’s degree preferred (business administration, operations, or related). In lieu of a degree, 5 years in sales support, customer service, or sales operations, including at least 2 years in a leadership role within a manufacturing or industrial setting.
• Demonstrated experience leading and managing a team, setting expectations, driving performance, and holding people accountable.
• Proven background in end-to-end order management, including quotes, order entry, RMAs, credits, and lifecycle monitoring from entry through delivery.
• Experience with sales commission review/approval, ensuring accuracy and timely coordination with accounting.
• Familiarity with consignment and inventory oversight, including flagging and resolving stock issues for reps and customers.
• Hands-on experience with CRM and ERP systems; able to leverage these tools for efficient processing, reporting, and cross-functional coordination.
• Track record of using metrics and KPIs to identify recurring issues (pricing, product data, lead times) and implement cross-functional improvements.
• Experience in a B2B distribution or manufacturing environment, with exposure to supply chain, lead time, and fulfillment dynamics.
• Understanding of the market in which Greaves operates; knowledge of electrical connectors or related products is a plus.

Personal skills/attributes:

• Strong leadership presence, with the ability to set clear expectations, coach team members, and enforce accountability in alignment with company values.
• Excellent communication and interpersonal skills, able to build trust with customers, reps, and internal teams.
• Customer-focused mindset: anticipates needs proactively while responding quickly to inquiries and escalations.
• Skilled in problem-solving and conflict resolution, balancing customer satisfaction with company policies and objectives.
• Data- and process-oriented thinker, comfortable using metrics to drive decisions and continuous improvement.
• ·         High attention to detail and accuracy, with strong organizational skills in a fast-paced environment.
• ·         Adaptable to new technologies, processes, and market changes; quick to learn new products and solutions.
• Demonstrates a growth mindset, open to feedback and committed to professional and process development

Greaves Corporation is a U.S.-based manufacturer specializing in high-quality electrical connectors and adapters since 1947. With a strong focus on reliability and precision, we serve diverse industries, offering innovative solutions to meet evolving electrical needs. As a small but established company, Greaves prides itself on personalized service, expert craftsmanship, and a commitment to supporting critical infrastructure with dependable products.