Search & Social Analyst

Are you a data-driven digital marketing enthusiast with a passion for the healthcare & pharmaceutical industries? Join our team as a Search & Social Analyst and take the reins in optimizing paid search and social campaigns across platforms like Google, LinkedIn, Reddit, TikTok, and more. You'll collaborate with cross-functional teams to develop full-funnel digital strategies, create impactful ad copy, and ensure campaigns adhere to industry regulations. Bring your excellent analytical and communication skills, structured approach to problem-solving, and commitment to quality to make a real impact on our clients' strategic imperatives.

If you have familiarity with platforms like Google Ads and Meta Ads, and a knack for staying ahead of industry trends, we encourage you to apply. Pharma/healthcare experience is a plus.

What you'll do:

• Execute and optimize paid search and paid social campaigns including Google, Microsoft, YouTube, Facebook, LinkedIn, Reddit, Snapchat, and TikTok.
• Conduct keyword research, audience planning and segmentation, and manage bids and budgets, as well as A/B testing for the purpose of maximizing performance.
• Monitor and adjust campaigns to align with clients KPIs, ensuring all efforts ladder up to their strategic imperatives.
• Assist with the development and presentation of media plans, performance & competitive reports, and strategic recommendations.
• Cross-functional collaboration with all teams/departments for development and adherence to full-funnel digital strategies.
• Participate in ad copy development keeping clients’ core messaging at the forefront to create impactful assets.
• Perform and document thorough QAs, ensuring campaigns meet government and platform advertising policies, privacy regulations, and industry best practices in addition to Promotional Review Committee (PRC)/Medical Legal Review (MLR) requirements and approvals.
• Maintain accurate and detailed documentation for the overall health of accounts, including but not limited to flowcharts, optimization logs, QA checklists, creative trackers, and status sheets.
• Stay informed on the latest industry trends, explore opportunities for AI-driven media buying/management, first- and third-party data strategies, and privacy compliant targeting.

How you shine:

• Professional demeanor
• Ability to work effectively and harmoniously with others in a group or team to achieve common goals, solve problems, and generate innovative solutions
• Ability to demonstrate a structured and logical approach to processing information, identifying patterns, and drawing meaningful conclusions to inform business processes
• Ability to exhibit precision and thoroughness and demonstrate capacity to produce high-quality results by carefully examining and addressing all aspects of work
• Excellent written and verbal communication skills
• Strong knowledge of Microsoft Office Suite
• Strong communication and presentation skills
• Committed to working in a diverse environment and upholding GTO’s mission, vision, and values

What's required:

• Bachelor’s degree and 1-3 years’ experience in paid search and paid social marketing or equivalent combination
• Familiarity with the following platforms preferred: Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Advertising, and Google Analytics (Certification in any a plus!)
• Client facing experience preferred
• Pharma/healthcare experience strongly preferred

About Us:

Founded in 2000 and included in the "Top 100 Agencies" by Medical Marketing & Media, Greater Than One is an advanced media marketing and technology agency built for how customers experience health and wellness today. Through strategic media buys, inspirational content, and innovative technology, Greater Than One creates data-driven experiences that activate, delivering performance-proven outcomes. We seek proactive, independent-minded individuals who thrive on innovation and the desire to exceed client expectations.

Disclaimer:

Greater Than One, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.