Account Director

Are you ready to take the lead in transforming healthcare marketing through cutting-edge media and technology solutions? At Greater Than One, we’re searching for a passionate Account Director to champion client relationships and drive impactful, data-driven strategies. You’ll serve as a trusted advisor to our healthcare clients, collaborating with talented omnichannel strategists and media experts to craft hyper-personalized campaigns that deliver measurable results.

In this role, you’ll own the client partnership—guiding marketing strategies, overseeing flawless campaign execution, and identifying opportunities to expand relationships. You’ll foster a culture of innovation within the team, mentoring rising talent and driving experimentation with emerging technologies like AI. If you’re a strategic thinker with a client-first mindset, a love for innovation, and a commitment to excellence, we want you on our team. Let’s create meaningful impact together.

Join us and help shape the future of healthcare media.

Role:

The Account Director is a data-driven leader responsible for all facets of a successful day-to-day client partnership, including client financial health, relationship management, organic growth and driving innovative, omnichannel-driven strategies to achieve client goals. This role will leverage Greater Than One's capabilities and proprietary technology stack to create hyper-personalized omnichannel marketing experiences that deliver exceptional business outcomes for the client.

Responsibilities:

• Champion client communication, manage expectations and oversee all work conducted on the client’s behalf to ensure a successful partnership, emphasizing trust and expertise in media and technology solutions for healthcare clients.
• Keep up to date on industry and marketing trends and best practices, providing clear, cutting-edge marketing ideas, strategies and thought leadership to clients. Position the agency as a strategic partner, providing education and guidance on innovative solutions.
• Partner with clients to develop roadmaps for meeting short- and long-term marketing objectives.
• Develop informative and insightful Briefs and provide leadership to internal teams to ensure all work aligns with client business needs and expectations.
• Develop and maintain a comprehensive understanding of the client's business, brand, and objectives to align with strategic goals.
• Ensure client satisfaction and flawless execution of deliverables; proactively address challenges.
• In partnership with the omnichannel strategist and media SMEs, champion data-driven media strategies, encompassing programmatic, social, search, and emerging platforms, to create hyper-personalized omnichannel experiences.
• Proactively identify opportunities to expand existing client relationships by leveraging the agency’s capabilities and proprietary technology stack.
• Oversee the execution of omnichannel campaigns across various channels, ensuring alignment with overall strategy and client goals. Continuously monitor performance, analyze data, and optimize strategies to maximize return on investment.
• Manage the financial health of client accounts, including organic revenue growth, and supporting SVP in forecasting, billing, and resource allocation.
• Treat client resources as if they were the agency's own, develop and monitor annual scopes of work (SOW) and provide input to SVP for staffing plans to ensure profitability.
• Encourage a culture of innovation within the team, fostering experimentation and the adoption of cutting-edge media and technology solutions, including AI.
• Mentor and coach team members, providing guidance, feedback, and opportunities for growth and development. Foster a culture of constructive feedback and continuous improvement, addressing performance issues directly and promoting accountability.
• Participate in new business efforts and presentations as needed, showcasing the agency's expertise in media and technology solutions for healthcare clients.

Qualifications

• 10 years’ agency account management experience, with a strong focus on media or technology in the pharmaceutical and healthcare industries
• Demonstrated experience working in partnership with agency SMEs in programmatic buying, ad tech platforms, and data analytics is essential
• Position will require some travel for in-person client meetings (about 5%)

About Us:

Founded in 2000 and included in the "Top 100 Agencies" by Medical Marketing & Media, Greater Than One is an advanced media marketing and technology agency built for how customers experience health and wellness today. Through strategic media buys, inspirational content, and innovative technology, Greater Than One creates data-driven experiences that activate, delivering performance-proven outcomes. The agency is privately held and employee-owned, which gives us a unique advantage: our clients' success is our sole focus. We seek proactive, independent-minded individuals who thrive on innovation and the desire to exceed client expectations.