What are the responsibilities and job description for the Director of Marketing position at Greater Mankato Growth?
About the job
Greater Mankato Growth, Inc. is seeking an experienced, creative, and strategic marketing leader to serve as Director of Marketing, leading integrated marketing efforts across four business units: Greater Mankato Growth, Visit Mankato, Downtown Partnership of Mankato/North Mankato, and GreenSeam.
This highly collaborative role combines strategic leadership with hands-on execution. The Director will guide marketing strategy and creative direction, lead and mentor the marketing team, and manage organization-wide marketing priorities, ensuring projects and resources align with organizational goals. The successful candidate will be a player-coach who brings fresh ideas, strengthens collaboration and accountability, and translates organizational objectives into innovative, effective marketing campaigns and communications.
We're looking for someone who:
- Has demonstrated marketing leadership experience, combining strategic thinking with hands-on execution.
- Is a creative, innovative, and resourceful professional who can turn ideas into effective marketing strategies and deliverables.
- Can lead and mentor a collaborative team while managing competing priorities, deadlines, and resources.
- Brings strong experience across digital and traditional marketing, branding, content development, public relations, and media communications.
- Has experience developing and managing campaigns across multiple channels, including social media, digital advertising, video, print, email, and websites.
- Builds strong relationships, communicates effectively, and thrives in a collaborative environment serving diverse audiences and organizational needs.
- Has strong project management and organizational skills, with the ability to use data and analytics to evaluate marketing effectiveness and drive improvements.
A bachelor's degree in marketing, communications, business, or a related field, or equivalent professional experience, is required. Experience in an agency, multi-business-unit organization, or internal service environment is a plus. Familiarity with project management platforms such as Asana is preferred.
If you're energized by leading creative teams, developing innovative marketing strategies, and helping tell the story of Greater Mankato and our region, we'd like to hear from you.
How to Apply: Interested candidates should submit a resume and cover letter by November 20, 2026, to Della Schmidt, President & CEO, Greater Mankato Growth, Inc., at dschmidt@greatermankato.com.
- A full position description can be found at www.GreaterMankato.com/Careers.