Marketing Coordinator

Reports to: Marketing Director

Status: Full Time (40 hours)

FSLA: Non Exempt

Location: Columbus (hybrid work from home and Arena District office)

Travel: Local event sites and venues within a 30 miles radius

Greater Columbus Sports Commission Overview 

The Greater Columbus Sports Commission is the only organization 100% focused on bringing sports events to Columbus, which is the 15th largest city in the United States and one of the fastest growing cities in the Midwest. Our team is comprised of passionate, smart staff members who are proud to amplify Columbus and elevate its position as a top sports event host city. Just like the community we serve, Sports Commission team members are open-minded, creative, hard-working, and welcoming. Beyond our forward-thinking professional development and flexible policies, we’re proud to be a progressive, vibrant and uplifting workplace.    

Every day, the team strives to live out each of the organization’s core values: Value the Voices, Take It On, Live Your Passion, Create Moments and Think Forward. We incorporate these into daily responsibilities and meetings, and they’re crucial to our organization’s interactions with partners and community members — we honor our past and are always looking to the future. 

Job Overview

The Marketing Coordinator supports the execution of marketing and community engagement efforts for the Sports Commission, representing the organization at community events and other spaces (i.e. virtual meetings and groups).  This role collaborates with the Marketing team implementing marketing tactics and is responsible for independently managing day-to-day marketing activities, coordinating projects, and ensuring consistent and high-quality execution across community activations, events, and digital platforms.

This position requires a proactive, self-starting approach, with the ability to take ownership of assigned responsibilities while working within established strategies, brand standards, and team priorities. We are looking for someone who is comfortable with interacting with the public, partners and stakeholders and bring energy and enthusiasm for sports, community and events.

Job Duties And Responsibilities

Community Engagement: 

• Identify and coordinate opportunities for the Sports Commission to participate in community events, aligning with established priorities and goals.
• Independently manage logistics for community appearance, including scheduling materials and on-site coordination.
• Coordinate and provide day-to-day directions to part time staff and volunteers during onsite event and activations
• Represent the organization at community events with professional and brand consistency
• Maintain an internal calendar of community appearances and activations. 
• Oversee inventory and organization of promotional materials and signage
  
  

Event Marketing Activations: 

• Execute event-specific marketing plans in partnership with the Marketing Manager and Marketing Director
• Capture and coordinate content (photo, video, interviews) at events and pre-event opportunities
• Support grassroots marketing efforts to drive event awareness and ticket sales
• Independently manage assigned on-site activations and marketing tactics
• Provide hands-on support for event execution (e.g., sponsor tours, fan engagement elements)
  
  

Social Media Execution: 

• Support the Marketing Manager in maintaining a social media content calendar. 
• Lead real-time content capture and posting during events (hosted and owned events and local teams)
• Manage community engagement, commenting, sharing and engaging with key accounts. 
• Support Marketing Manager with content creation and curation on social media platforms. 
• Provide weekly trends report to inform marketing team on upcoming social media content. 
• Analyze content performance and, with the Marketing Manager, adjust as needed.
• Draft, schedule, and post content for review and approval
  
  

Digital Media Support: 

• Assist Marketing Manager and Marketing Director with content updates on the Sports Commission website, including the blog and event calendar. 
• Write and curate content for digital channels, including web and email. 
• Coordinate with the Graphic Designer to maintain the image library, ensuring proper tagging and accessibility. 
  
  

Additional Responsibilities: 

• Track and report on marketing activities, including community activations, events and digital performance  
• Provide administrative and operational support to the marketing department. 
• Assist with updated to marketing collateral and digital materials to ensure brand consistency
• Participate in professional development activities and contribute to team initiative. 
• Engage in Sports Commission and broader organizational activities. 
  
  

Job Specific Competencies

Experienced in the following areas (either through education, work experience or a combination of both) typically 2 or more years:  

• Supporting or executing events, activation or grassroot marketing efforts
• Managing social media accounts for a brand, event, club or organization
• Coordinating multiple projects with tight timeline and shifting priorities
• Working in roles on-site, responsible for making this happen
• Understand platform difference (Instagram, TikTok, X facebook), timing engagement tactics and real time posting
• Know how to capture compelling photos/videos at events and translate them into engaging content
• Familiar with email marketing, website updates and how different channels work together
• Comfortable with platforms and scheduling tools (e.g. Sprout Social, native platforms), email marketing tools, CMA platforms (MailChimp or Constant Contact) and basic content creation tools (Canva, Adobe Express)
• Ability to write clear engagement captions and short form content
• Understand the importance of voice, tone and visual consistency across all touchpoints
• Ability to create and/or adapt Power Point presentation in accordance with brand guidelines
• Experience working with a sports venue, team, event management, Destination Marketing Organization (DMO) or hotel is a plus
  
  

Sports Commission Competencies

• Strong organizational skills with ability to manage multiple projects on with the ability to reprioritize daily to respond to customer, client or employee changes and deadlines.
• Demonstrates strong written and verbal communications skills. 
• Demonstrates flexibility and openness to new ideas, and different perspectives. 
• Demonstrates the ability to work independently but also can be a collaborative team member. 
• Demonstrates a strong commitment to fostering a culture of innovation and collaboration.
• Demonstrates a strong commitment to Diversity, Equity, Inclusion and Accessibility.   
• Proficient in Microsoft Suite 365, Outlook, PowerPoint and Word, and related software.
• Ability to work flexible hours, including evenings, weekends, and holidays. 
• Familiar with and advocate for the Columbus region.
• Passion for representing the city of Columbus as a sports destination  
• Demonstrates a commitment to our company values: Value the Voices, Think Forward, Take it On, Create Moments and Live your Passion.
• The organization requires all employees to obtain and maintain the Experience Columbus Insider (ECI) accreditation. 
  
  

Physical Demands

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

• Viewing computer monitors 
• Frequent talking and/or listening 
• Regular Sitting  
• General “office load,” i.e.. laptop  
• Lifting and/or carrying materials and collateral up to 25lbs for events
  
  

The duties of this position may change from time to time. Experience Columbus reserves the right to add or delete duties and responsibilities at the discretion of Experience Columbus or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.

  

Equal Opportunity Employer

Experience Columbus and the Greater Columbus Sports Commission provide equal employment opportunities to all employees and applicants for employment. We embrace diversity and are committed to creating an inclusive environment for all employees.

Qualified applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Experience Columbus is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Experience Columbus Careers website because of your disability. We will make a determination on your request for reasonable accommodations on a case-by-case basis. If you need accommodation or assistance in using the Experience Columbus Careers website, please call 614-221-6623.