What are the responsibilities and job description for the Sales Manager position at GREATER CINCINNATI CONVENTION & VISITORS BUREAU...?
- Maintain accurate and up-to-date knowledge of our Visit Cincy value proposition, our hospitality facilities and differentiating selling points to sell against the competition.
- Maintain effective working relationships with our hotels, meeting & convention facilities, hospitality partners and regional venues.
- Develop and complete a strategic action plan to ensure sales activities, new lead and definite booking goals are achieved.
- Demonstrate ongoing usage of the Visit Cincy CRM, MINT, Cvent and other relevant databases to identify high value target accounts to our Convention District target lists.
- Proactively and aggressively identify, prospect and develop and help convert new business opportunities via phone, video conferencing, trade shows, sales calls, networking, entertainment, personalized B2B email campaigns and electronic media.
- Lead potential customers on creative and personalized virtual site tours to increase their interest in Cincinnati and consider us for an upcoming site inspection and RFP.
- Regularly attend and network at local and regional industry events, meetings, conventions, committees (MPI, PCMA, etc.).
- Regularly network and entertain new potential clients, site selection committees, customer boards and 3rd party partners.
- Manage and document new business sales activities within the CRM.
- Request, budget and gain approval to attend relevant outbound industry tradeshows, sales trips and networking events.
- Ensure timely and effective planning for each sales trip by submitting pre-trip reports and including all relevant sales & marketing team members and partners for planning meetings.
- Document, track and analyze tradeshow results to determine the actual ROI.
- Partner with Convention Services to effectively manage on site groups service needs and understand the immediate next steps for a rebooking.
- Prepare and submit accurate and timely expense reports and identify variances to the approved budget.
- Perform all other duties as assigned.
- Four-year degree from an academic institution.
- A minimum of 5 years of sales experience directly and successfully managing hotel and/or DMO accounts.
- Effective self-management, motivation and strategic sales qualities.
- Experience collaborating on sales marketing initiatives in a hotel or CVB.
- Excellent communication and organizational skills.
- Willing and able to work evenings or weekends as appropriate based on client and office demands.
Strategic sales management of assigned association, tradeshow and emerging group markets
- Communication – Communication refers to the ability to inform orally and in writing, with clarity and good effect. It means to understand clearly and quickly when instructions or orders are received. It means judgment about what information is important and what is not, and what should be communicated, how, to whom and when.
- Critical Thinking – Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Ability to think strategically, set short and long-range goals, implement plans, manage projects, perform analysis, and make recommendations to key leadership and executive staff.
- Professionalism – Presents oneself in a professional manner; Shows respect towards others; Consistently places needs of customers first; Displays honesty and integrity both inside and outside the workplace. Identifies customers’ needs and explains services clearly. Handles difficult situations.
- Directing Others – Is good at establishing clear directions. Sets stretching objectives. Distributes the workload appropriately. Manages workload in a well-planned and organized manner. Maintains two-way dialogue with others on work and results. Brings out the best in people. Is a clear communicator.
- Impact and Influence – Refers to the ability to pursue and wins support for ideas. Displays ability to influence key decision-makers. Achieves win-win outcomes. Uses authority appropriately to accomplish goals. Addresses divergent opinions.