What are the responsibilities and job description for the Marketing & Communications Specialist position at Greater Albuquerque Association of REALTORS®, Inc.?
*Anticipated starting date of either December 15, 2025 or January 5, 2026
General Description of Responsibilities
The Marketing & Communications Specialist supports GAAR’s communications strategy through the creation and distribution of digital content, social media management, and website updates. This role ensures that GAAR’s online presence is accurate, engaging, and aligned with the Association’s mission and values. The Specialist also designs and manages graphics for social media and website content.
Job Characteristics and Behaviors
This role requires strong technical skills in digital design and content management, creativity in social media engagement, and attention to detail in maintaining accurate communications and calendars. The ideal candidate is proactive, adaptable, and thrives in a fast-paced, deadline-driven environment.
Specific Responsibilities
1. Digital Content & Social Media
- Design and create graphics for social media and website content.
- Manage GAAR’s social media platforms, including scheduling, posting, and engagement monitoring.
- Support email and e-newsletter design, layout, and distribution.
- Collaborate with Communications Director to ensure tone, voice, and visuals align with GAAR branding.
2. Website Management
- Maintain and update GAAR and SWMLS websites with accurate and timely content.
- Build new event/initiative pages and ensure usability.
- Troubleshoot technical issues and coordinate with vendors as needed.
- Monitor site analytics and suggest improvements.
3. Event & Program Support
- Produce social/digital graphics and web content to promote GAAR events, classes, and initiatives.
- Maintain and update the event and education calendars.
- Provide onsite support for events as assigned (digital displays, photography, etc.).
4. Analytics & Reporting
- Track and report on web, email, and social media performance.
- Share insights with the Communications Director to guide strategy.
Other Responsibilities
- Support cross-departmental initiatives with digital content and social graphics.
- Participate in ongoing professional development.
- Provide exemplary customer service to members and staff.
- Perform other duties as assigned.
Education, Experience & Qualifications
- Bachelor’s degree in communications, marketing, digital media, or related field preferred.
- 3–5 years’ experience in social media management, digital communications, or graphic design.
- Proficiency with Adobe Creative Suite and content management systems.
- Strong written and verbal communication skills.
- Ability to manage multiple projects and deadlines in a collaborative environment.
- High ethical standards and professional integrity.
Additional Considerations:
- Must be able to stand and walk for long periods of time during events.
- Must be able to lift up to 25 pounds at times.
- Must be able to work a variety of hours to accommodate events.
- Means to travel independently to attend meetings and events and/or conduct Association business.
Total Compensation Structure:
- Hourly (non-exempt), 40-hours/week with overtime as necessary
- Fully-covered health, dental and vision insurance
- Health reimbursement arrangement (HRA)
- 401k plan with employer matching
- Aflac accident supplemental insurance
- Term life and AD&D insurance
- Tuition reimbursement
- Sick, Vacation and Birthday PTO
- Most federal holidays PTO