Digital Marketing Specialist

• Position Type:
  Marketing/Digital Marketing Specialist
  
• Date Posted:
  10/8/2026
  
• Location:
  Great Plains Technology Center Lawton
  
• Date Available:
  11/09/2026
  
• Closing Date:
  10/21/2026

FLSA Classification
Non Exempt

Safety Designation
Not safety sensitive

Reports to
Director of Marketing and Communications

Campus
Lawton

Deadline
October 21, 2026

Start Date
November 9, 2026

Salary
Commensurate with experience

Contract Length
12 Month

Job Description
Summary/Objective:
The Digital Media Specialist is responsible for managing Great Plains Technology Center's website content management system while supporting the institution's digital marketing initiatives through graphic design, social media management, and digital advertising. This position ensures website content is accurate, accessible, visually engaging, and aligned with GPTC's strategic communications goal across both the Lawton and Frederick campuses.

Working within the Marketing and Communications Department, the Digital Media Specialist collaborates with departments across the district to maintain website content, manage social media channels, support digital advertising efforts, and support recruitment and community engagement efforts through innovative digital communications.

Essential functions:
• Manage and maintain Great Plains Technology Center's website through the organization's content management system.
• Create, edit, review, and publish website content, including program information, news stories, event details, employee information, announcements, and institutional updates.
• Coordinate with departments to ensure website information is accurate, current, and consistent.
• Assist employees who submit website updates and provide guidance on appropriate web content.
• Ensure website content follows applicable digital accessibility standards and best practices.
• Manage Great Plains Technology Center's official social media accounts, ensuring content aligns with the institution's brand, mission, and strategic priorities.
• Develop, schedule, and publish engaging content across platforms
• Create monthly social media content calendars in collaboration with the Marketing team.
• Assist in planning, creating, implementing, and monitoring digital advertising campaigns supporting student recruitment, workforce development, adult education, and community outreach.
• Coordinate multimedia storytelling to include capturing, scriptwriting, and editing video packages, and photography
• Assist with the design and production of digital and printed marketing materials.

Competencies:
Digital Communication & Content Strategy: Ability to develop clear, accurate, engaging, and audience-focused digital content across multiple platforms while maintaining organizational voice, messaging, and brand standards.
Digital Marketing & Audience Engagement: Knowledge and ability to apply digital marketing strategies, social media practices, and advertising principles to effectively reach and engage diverse audiences and support organizational goals.
Multimedia & Creative Communication: Ability to conceptualize, develop, and produce compelling visual and multimedia content, including photography, video, written storytelling, and digital and print materials.
Collaboration, Quality & Accessibility: Ability to collaborate effectively with diverse stakeholders, evaluate information for accuracy and consistency, apply accessibility and digital best practices, and maintain high standards for public-facing communications.

Work environment:
The Specialist typically works in an office environment, but the mission of the school may require work in other workplaces. This position may require evening and/or weekend hours to accommodate activities such as Board meetings and representation of Great Plains at public events.

Physical demands:
The role requires prolonged periods of sitting, frequent use of a computer and phone, and occasional walking around campus for meetings or employee support. Light lifting of office materials (up to 25 pounds) may be needed. Clear communication, visual focus, and attention to detail are essential, and the position may occasionally involve exposure to typical school-related noise and activity.

Travel required:
Occasional travel within and outside of the Great Plains Technology Center district may be required for sponsorship of student activities, professional development and participation in other Great Plains Technology Center activities.

Required education and experience
High School diploma or equivalent
Two or more years' experience in website content management, digital communications or related field.

Non-Discrimination statement
Great Plains Technology Center does not and shall not discriminate on the basis of race, color, national origin, age, sex, disability, marital status or veteran status, in any of its activities or operations. If you have any questions about equal opportunity please contact; Human Resources, 580-351-6761, hr@greatplains.edu.

Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice at the discretion of the Superintendent and/or their designee.

Employment Benefits Include: 100% paid health insurance; paid vacation; paid sick leave; paid school holidays off; tuition reimbursement; 100% paid contribution to teacher's retirement.

Great Plains Technology Center is an Equal Opportunity Employer