Demo

On Premise Sales Consultant (Non-Commission)

Great Lakes Wine and Spirits
West Bloomfield, MI Full Time
POSTED ON 4/3/2026
AVAILABLE BEFORE 4/1/2031

Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.

 

Great Lakes Wine & Spirits continues to grow as we seek an On Premise Sales Consultant for our Spirits Division servicing multiple customer accounts in and surrounding areas between Milford, Waterford, Lapeer, Livonia, and Novi.

 

Essential Duties & Responsibilities

The On Premise Sales Consultant is a field-based sales role that focuses on selling, servicing, developing and growing the GLWAS portfolio of products within established customer accounts. This role provides a phenomenal introduction into both sales and the adult beverage industry with one of the strongest portfolios around - coupled with a winning team culture. Great Lakes Wine & Spirits takes pride within and provides upward mobility into possible on-premise, independent, management roles based upon performance.

 

Sales Consultants will be responsible for servicing a specified group of accounts in their 'Master Routes' growing total territory volume and revenue while achieving other growth objectives for the company. Other duties include but not limited to:

  • Achieve monthly objectives on priority brands, specified programs and qualitative initiatives.
  • Perform at or above the divisional minimum standard for Well, Drink Menu, Back Bar placements, and specified programs in assigned territory.
  • Generate positive business relationships with decision makers in assigned accounts.
  • Present prepared, professional, persuasive, fact-based, personalized sales presentations.
  • Develop and maintain excellent product knowledge on relative GLWAS products.
  • Demonstrate strong product knowledge on competitive product and utilize to enhance sales of GLWAS products.
  • Demonstrate initiative to grow overall spirits, beverage, and category knowledge.
  • Demonstrate competency of account 'Standards of Performance' through account conditions.
  • Enhances pull through with proper use of promotional materials and services.
  • Monitors inventory in all areas of the account including Well and Back Bar to generate greater sales.
  • Regularly reviews lists and features to ensure accuracy and GLWAS share.
  • Ensure promotional materials are accurate, relevant, up-to-date, and advantageously placed.
  • Utilizes pre-plan, and tracking forms as instructed to execute priorities.
  • Communicates proactively with customers and management.
  • Aligns daily activities to the needs and priorities of the company, as directed.
  • Collaborates with sales team and division by being a contributor.
  • Utilizes samples efficiently and effectively.
  • Ensures vehicle is clean, organized, and properly stocked with adequate point-of-sale materials.

 

Work Schedule

This is a full-time position working Monday through Friday. Employees may be able to set their schedules to adequately satisfy routes based on customer's needs and serviced store locations. Evenings and weekend hours may be required based on holiday schedules and business needs.

 

Work Environment & Physical Demands

This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts up to 100 pounds of force and operating warehouse equipment may be needed.

 

Pay & Benefits

  • $34,000 - $36,000 per year (paid semi-monthly)
  • $400 Monthly Car Allowance (non-taxed)
  • Eligible for Sales Incentives and Bonuses
  • Vacation and Personal Time
  • 6 Paid Holidays
  • Competitive benefits including Medical, Dental, and Vision, Life Insurance, Disability, Employee Assistance Programs, and Group Legal coverage.
  • Buy-Up Life Insurance and Disability coverage available.
  • Eligible for 401K enrollment upon date of hire.

 

Required Qualifications

  • Minimum age of 21 years
  • High School Diploma/GED (bachelor's degree preferred)
  • Sales experience (2 years preferred)
  • Retail experience (2 years preferred)
  • Proficient in Microsoft and iOS devices (Outlook, Excel, iPad)
  • Positive & Entrepreneurial Attitude
  • A Success-Oriented, Competitive, and Creative Mindset
  • Desire to learn and implement these learnings

 

Additional Requirements

  • Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules.
  • Cooperates with all management and staff of GLWAS.
  • Follows all MLCC rules and regulations, as they apply to the position.
  • Use alcohol in a responsible manner when related to business activities.

 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

A valid driver's license and an acceptable Motor Vehicle Record (MVR) is required for this position. All applicants will be subject to a driving record check as part of the interview process.  Failure to maintain a satisfactory driving record may result in withdrawal of the employment offer or disciplinary action, up to and including termination, if employed. By submitting an application, you consent to the company's screening of your driving record.


 


All offers of employment are conditional based upon completed satisfactory of pre-employment screenings.  This includes a background check on a criminal record, physical evaluation, agility(lift) test, and drug screen.  Full disclosure is required before a criminal history is investigated and will not constitute an automatic bar of employment. Factors such as the date of offense, seriousness and nature of the violation, rehabilitation, and the position applied for will be taken into account.


 


By submitting an application, you consent to the company's screening of your driving record and the conditions of employment.

Salary : $34,000 - $36,000

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