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Beverage Field Specialist (Brand Development)

Great Lakes Wine and Spirits
Negaunee, MI Part Time
POSTED ON 7/24/2025 CLOSED ON 12/26/2025

What are the responsibilities and job description for the Beverage Field Specialist (Brand Development) position at Great Lakes Wine and Spirits?

Great Lakes Wine & Spirits is a growing statewide company seeking a Beverage Field Specialist for our Brand Development Sales Team to service multiple accounts in Marquette.


Essential Duties & Responsibilities

The Beverage Field Specialist is a field-based sales role that focuses on selling, servicing, developing and growing the GLWAS portfolio of ready-to-drink (RTD) products within our retail partners. Such drinks include but not limited to beer, High Noon, and other seltzers. This role provides a phenomenal introduction into both sales and the adult beverage industry with one of the strongest RTD portfolios around - coupled with a winning team culture. This position will report to their team leader who will be available to assist, mentor and further sharpen their skills.


The Beverage Field Specialist will be responsible for their 'Master Routes' to back-stock shelves, sell programs, straighten and beautify the department, and write the order for upcoming delivery days. This position also requires the employee to merchandise orders for shelving and displaying on delivery days. As a sales representative, you will also be responsible for growing total territory volume and revenue while achieving other growth objectives for the company. Other duties include but not limited to:

  • Achieve monthly objectives on priority brands, specified programs and qualitative initiatives
  • Generate positive business relationships with decision makers in assigned accounts
  • Execute assigned headquarters programs from our major customers
  • Present prepared, professional, persuasive, fact-based, personalized sales presentations
  • Develop and maintain good product knowledge on relative GLWAS products
  • Attend weekly and monthly team meetings to discuss objectives, progress, and outstanding issues
  • Demonstrate initiative to grow overall spirits, beverage, and category knowledge
  • Demonstrate competency of account 'Standards of Performance' through account conditions
  • Maintain product so that it is clean, rotated, and saleable
  • Post retail pricing in a timely manner, while ensuring accuracy
  • Ensure point-of-sale is accurate, relevant, up-to-date, and advantageously placed
  • Consistently services accounts as outlined on Master Route
  • Utilizes surveys, control book, planners, and tracking forms as instructed to execute priorities
  • Communicates proactively with customers and management
  • Aligns daily activities to the needs and priorities of the company, as directed
  • Ensures vehicle is clean, organized, properly stocked with adequate point-of-sale

Work Environment & Physical Demands

This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts with up to 100 pounds of force and operating warehouse equipment may be needed.


Work Schedule

The Field Specialist is a part-time position working 20-32 hours per week with a flexible schedule Monday through Friday. Evenings and weekends may be required based on holiday schedules and business needs.


Pay & Benefits

  • $20.00 per hour
  • Eligible for 401K enrollment date of hire.

Required Qualifications

  • Minimum age of 21 years
  • Basic competency with basic iOS devices
  • High School Diploma (bachelor's degree preferred)
  • Sales and/or Retail experience (preferred)
  • Prior distribution industry experience (preferred)

Additional Requirements

  • Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules.
  • Cooperates with all management and staff of GLWAS.
  • Follows all MLCC rules and regulations, as they apply to the position.
  • Use alcohol in a responsible manner when related to business activities.
  • Ability to lift up to 50 lbs.
  • Ability to pass pre-employment screenings including a full Background Check, 10-Panel Drug Test, Physical Evaluation, and Agility Test
  • Maintain a safe driving record the last 5 years.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


About Great Lakes Wine & Spirits

Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.


Great Lakes Wine & Spirits provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.


Pursuant to the Americans with Disabilities Act (ADA), Great Lakes Wine & Spirits will not discriminate against any employee, applicant for employment, or student, because of a physical or mental impairment with regard to any position or program for which that person is qualified.

Salary : $20

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