What are the responsibilities and job description for the 2026 Multi-Channel Sales Internship Program position at Great Lakes Wine and Spirits?
Great Lakes Wine & Spirits is a growing statewide company seeking students for our 2026 Multi-Channel Sales Internship Program.
Essential Duties & Responsibilities
The Sales Intern will complete a two-week role specific onboarding program and work in the market on assigned project before being assigned a list of accounts to pitch GLWAS brands to. At the end of the internship, the Sales Interns will present a 30-minute presentation on results from the assigned sales project to key leadership personnel.
After the Sales Intern completes the Street Training Program and has spent 2 consecutive weeks shadowing in the field, the intern will begin conducting sales presentations and host tasting events in assigned accounts. The focus is to drive brand awareness and increase placements of our seltzers and ready-to-drink cocktails. They will observe, record, and analyze steps to drive the Sales Presentations as outlined by our training.
The following standards will be the guidelines to measure execution:
- 4 Steps to a Sales Call or SIERRA method (both are acceptable)
- ABC Priorities
- RACC Method of Overcoming Objections
- Closing Techniques
The Sales Intern will be assigned 2 Sales Channels to observe, both with distinct skill sets, clients, and methodologies; however, the selling standards as outlined above, remain consistent. The intern will identify best practices and gaps for the various steps with details to provide insight to sales leadership. The goal is to identify the best actions to drive sales excellence. Finding should be focused what is successful, why, and how to improve any of these areas. It is expected that the intern will outreach to the Sales Director if any obstacles occurred in the field that would impact the ability to complete the project. It is also the responsibility of the intern to reach out to the Training Director if unclear or unable to access learning resources.
Pay & Work Schedule
This program is scheduled for 8-10 weeks between the months of May and July. Students will be working up to a full-time schedule Monday through Friday and will be compensated at a rate $18 per hour with a monthly gas reimbursement of $300 per month.
Work Environment & Physical Demands
This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts with up to 100 pounds of force and operating warehouse equipment may be needed.
Required Qualifications
- Minimum age of 21 years by May 15, 2025
- Pursuing a bachelor's degree in Sales, Marketing, or some other related field
- Resilient attitude toward achieving goals
- Highly effective communication skills
- Positive & Entrepreneurial Attitude
- A Success-Oriented, Competitive, and Creative Mindset
- Basic technical ability (Email / Excel / Text)
- Desire to learn and implement these learnings
Additional Requirements
- Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules.
- Cooperates with all management and staff of GLWAS.
- Follows all MLCC rules and regulations, as they apply to the position.
- Use alcohol in a responsible manner when related to business activities.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About Great Lakes Wine & Spirits
Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.
A valid driver's license and an acceptable Motor Vehicle Record (MVR) is required for this position. All applicants will be subject to a driving record check as part of the interview process. Failure to maintain a satisfactory driving record may result in withdrawal of the employment offer or disciplinary action, up to and including termination, if employed. By submitting an application, you consent to the company's screening of your driving record.
All offers of employment are conditional based upon completed satisfactory of pre-employment screenings. This includes a background check on a criminal record, physical evaluation, agility(lift) test, and drug screen. Full disclosure is required before a criminal history is investigated and will not constitute an automatic bar of employment. Factors such as the date of offense, seriousness and nature of the violation, rehabilitation, and the position applied for will be taken into account.
By submitting an application, you consent to the company's screening of your driving record and the conditions of employment.
Salary : $18 - $300