What are the responsibilities and job description for the Marketing Manager position at Great Hire?
Marketing Manager
Are you a brand champion ready to unify and elevate a
portfolio of organizations?
We are seeking a dynamic and results-driven Marketing
Manager to take the lead in developing and executing cohesive marketing and
communication strategies across our diverse business units. This is a pivotal
role for a visionary leader who can bring a unified voice and strong,
consistent branding to the forefront of the entire portfolio.
You will be the architect of our brand presence, overseeing
all digital, collateral, and communication efforts to drive brand awareness,
customer engagement, and internal alignment across diverse market segments. If
you thrive on strategic brand development and hands-on execution, we want to
talk to you
Key Responsibilities
As our Marketing Manager, you will be a strategic leader
responsible for:
Brand Strategy & Management
- Develop
and Champion a singular, compelling brand identity and messaging
framework that unifies all companies within the portfolio.
- Design
and Execute integrated, multi-channel marketing campaigns (digital,
print, events) that drive brand awareness and generate qualified customer
engagement.
- Serve
as the Brand Guardian, ensuring all internal and external
communications, presentations, and collateral consistently reflect the
high standards and core value proposition of the corporate brand.
Digital & Content Leadership
- Own
and Optimize the performance of all corporate websites (CMS
management) and social media channels to maximize digital reach, SEO, and
audience engagement.
- Create
and Manage a strategic content calendar for the development,
distribution, and maintenance of high-impact marketing assets, including
presentations, case studies, white papers, and promotional materials.
- Collaborate with design, content, and external agency partners to ensure the timely
delivery of exceptional marketing collateral.
Communication & Alignment
- Establish
and Oversee a robust framework for internal communications that
ensures all departments and business units are aligned on brand messaging,
product offerings, and corporate goals.
- Drive external communications strategies, including PR, standardized client
outreach, and high-level participation in industry events (specifically
within the engineering, construction, or MEP space).
- Partner
Closely with sales and product teams to translate technical offerings
into clear, compelling, and market-ready value propositions.
Analytics & Performance
- Measure
and Report on the effectiveness of all marketing campaigns and
initiatives, using key performance indicators (KPIs) to justify investment
and inform future strategy.
- Conduct
Ongoing Analysis of market trends, competitor activities, and customer
feedback to ensure our marketing strategies remain cutting-edge and
effective.
Qualifications and Experience
Required
- Education: Bachelor’s degree in Marketing, Business Administration, Communications,
or a related field.
- Experience: Minimum of 5 years of progressive marketing experience, with a
proven track record in brand management and multi-channel strategy
execution.
- Industry
Knowledge: Experience in B2B marketing within the engineering,
construction, or MEP (Mechanical, Electrical, Plumbing) industries is
strongly preferred.
- Technical
Proficiency: Advanced knowledge of website Content Management Systems
(CMS), social media management tools, email marketing platforms, and
marketing analytics (e.g., Google Analytics).
- Core
Skills: Exceptional communication (written and verbal), dynamic
presentation, and superior project management skills with a keen attention
to detail.
- Mindset: A strategic, creative thinker who is highly collaborative, results-driven,
and adept at managing multiple competing priorities in a fast-paced
environment.
Preferred (Nice-to-Haves)
- Experience
marketing highly technical products or services.
- Familiarity
with graphic design principles and content creation tools (e.g., Adobe
Creative Suite).
- A
Master's degree in a relevant discipline.
Does this sound like the challenging and rewarding next
step in your career? We encourage you to apply and help us build the future of
this brand!
Salary : $90 - $135