Marketing Director (National Headquarters)

Marketing Director, Great Big Game Show (National Headquarters)

Where: The Escape Game / Great Big Game Show National Headquarters in Brentwood, TN

Role Level: Director

Reporting to: VP of Retail Operations

Pay Range: $90–110k DOE

Locations: 20 (35 by end of 2026)

Direct reports: 2 (3rd approved to hire)

What is Great Big Game Show?

In 2023, The Escape Game introduced something entirely new: Great Big Game Show.

Great Big Game Show is an immersive, live-hosted experience where guests become contestants, competing in fast-paced mini-games on a soundstage inspired by their favorite TV game shows.

See Great Big Game Show here: https://www.youtube.com/watch?v=ZuKjYHTQSbQ

Great Big Game Show is expanding rapidly across the United States, with 18 new locations opening in 2026.

Description

The Marketing Director for Great Big Game Show is responsible for driving revenue growth across our locations by increasing awareness, bookings, and large group leads.

You will develop strategies to build local awareness, increase large group leads and bookings, and position Great Big Game Show as a premier experiential concept and group activity in each of our markets. You will need to master the nuances of different regions, leverage seasonality, and craft campaigns that resonate with diverse audiences.

This role requires someone who can juggle priorities, manage budgets, and collaborate with cross-functional teams to ensure every location meets and exceeds performance targets.

The ideal candidate understands how to make an experience discoverable, shareable, and culturally relevant online. Expertise in paid social, influencers, and organic social content is crucial to this role.

As Marketing Director, you will also build and lead a small but powerful marketing team, focused on growing their skills and maximizing their potential.

Responsibilities

Social & Online Discovery Leadership

Own and evolve the strategy that drives awareness and bookings online. This includes paid social campaigns, influencer partnerships, organic social content, and other digital channels that help Great Big Game Show reach new audiences and stay culturally relevant.

Strategy Lead

Develop tailored strategies to attract core customer segments including locals, tourists, corporate groups, and more, while adapting approaches to the unique needs of each market.

Launch Planning

Design and execute launch plans that generate buzz, capture local attention, secure press coverage, and build momentum for new store openings.

Team Leadership & Development

Build and lead a high-performing marketing team. Mentor and develop team members while helping them grow their skills and maximize their potential.

Budget & Resource Management

Manage the marketing budget and allocate resources efficiently to maximize store-level impact.

Local Partnerships

Build relationships with local businesses, chambers, landlords, and tourism boards to create cross-promotional opportunities that drive awareness and store visits.

Campaign & Promotion Management

Oversee the campaign calendar to ensure strong execution of promotions that support store performance and competitive positioning.

In-Store Marketing

Develop strategies for window displays, signage, and other materials that encourage walk-in bookings and upsells.

Market Insights & Competitor Analysis

Stay on top of industry and local trends while monitoring competitor activity to refine strategies and maintain strong market positioning.

KPI’s

Store launch performance

Same store sales growth

Performance in local SEO battle

Large group lead generation

Expectations and Requirements

Expected Weekly Hours: 40–50

Travel Expectations: Low – Medium (0–2 trips per month)

Expected Schedule: Monday–Friday

On call: Yes

Who We Are at TEG:

Our Mission Statement (Our purpose everyday)

To Design and Deliver Epic interactive experiences for Every Single Guest.

Our Vision Statement (Our big goal)

To Define and Dominate the escape game industry and Disrupt the world of entertainment.

Our Values (The core beliefs that we live by)

Excellence- We are relentless in our pursuit to be the best.

Passion- We love our guests, our brand, and our games.

Growth- We believe in expanding our business and developing our team members.

Integrity- We endeavor to honor God through hard work, honesty, fairness, and generosity.

Teamwork- We can best accomplish our goals by selflessly working together.

Creativity - We are always expanding the boundaries of what is possible.