Vice President, National Accounts

Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.

Our platform spans the full spectrum of institutional-grade solutions—from single-asset exposures to diversified and thematic strategies—with a goal of providing every investor with access to the hyper-expanding digital asset universe. Our firm offers a rare combination of decades of traditional finance work experience and digital asset leadership that brings an institutional mindset to the maturing digital asset industry. This convergence of capabilities positions us to deliver investment solutions and client experiences that are both institutionally robust and technologically advanced, which we believe offers a competitive edge that is difficult to replicate.

We’re proud of our deep crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.

Position Summary

The Vice President, National Accounts will own and grow Grayscale’s platform presence, home-office influence, and strategic partnerships across key wealth management firms. Reporting to the Head of Wealth, this leader will drive top-down sales strategy, secure research recommendations, increase share of wallet, and meaningfully expand revenue at the nation’s largest advisory platforms.

This is a highly strategic, relationship-driven role that requires deep connectivity with home-office stakeholders, exceptional cross-functional leadership, and the ability to translate product, research, and marketing initiatives into commercial outcomes.

Responsibilities

• Expand platform availability by securing product approvals, advancing due diligence, and deepening home-office engagement to broaden Grayscale’s reach across assigned firms.
• Win research recommendations and model portfolio inclusion by influencing analysts, CIO teams, and discretionary PMs with coordinated positioning and data-driven support.
• Grow revenue, net flows, and advisor adoption by using account-level intelligence to identify opportunities, prioritize actions, and execute quarterly plans tied to measurable commercial targets.
• Strengthen enterprise relationships with gatekeepers, research, CIO, PM, legal, risk, and senior leadership through consistent, strategic engagement that advances platform priorities.
• Execute account strategy with discipline by managing budgets with clear ROI, coordinating top-down activation with the national and divisional sales teams, and ensuring compliance with each firm’s rules of the road.
• Translate home-office needs into internal action by delivering insights to Product, Research, Marketing, and Sales that shape roadmap decisions, positioning, and sales enablement.
  
  

Prior Experience/Requirements

• 8–15 years in National Accounts or strategic platform management within asset management.
• Proven success securing platform approvals, research coverage, and model portfolio allocations.
• Deep understanding of wealth management platforms, due diligence workflows, and CIO/research processes.
• Strong executive-level relationship management skills; credibility with senior home-office stakeholders.
• Commercial mindset with track record of driving revenue and expanding enterprise relationships.
• Ability to operate cross-functionally with Product, Research, Marketing, Compliance, and Sales.
• Knowledge of ETFs; interest in digital assets preferred.
• FINRA Series 7 & 63 required.
  
  

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.