Marketing Specialist

Role Overview

We are seeking a creative, proactive, and organized Marketing Specialist to execute content creation and marketing efforts across all Grayce locations as well as assist in efforts to support the marketing for our sister company, Grayce Leadership Solutions. This role will be in-store at the candidate’s closest store location (either Bangor, ME or Chattanooga, TN), serving as an on-camera brand representative, while also coordinating and empowering stylist content teams in our other stores to ensure balanced representation across all digital channels.

This is an excellent opportunity for a motivated marketing enthusiast who is passionate about fashion, content creation, community building, leadership, and growing in their marketing career.

Key Responsibilities

• Content Creation and Digital Presence
• Capture and edit photo/video content in-store or on location for social media
• Represent the brand on-camera and build an authentic audience connection
• Plan and publish weekly content calendars across Instagram, Facebook, TikTok, and Pinterest
• Maintain active social engagement — responding to comments and DMs, reposting UGC, and supporting creators/influencers
• Ensure equal content representation across all Grayce locations
• Train and guide stylists in other stores to capture strong content
• Keep an organized and steady flow of multi-location content
• Track and report on results, trends, and ROI of social media initiatives
• Community and Influencer/Model Management
• Lead digital coordination of the Prom Ambassador Program
• Communication with ambassadors/models
• Content planning and deadlines
• Seasonal school-specific activations
• Support relationship-building with local influencers and creators
• Design and Campaign Support
• Design branded assets (social graphics, digital signage, email visuals, event flyers)
• Assist with website updates and accuracy (Squarespace)
• Support digital execution for events — sample sales, trunk shows, photo shoots, fashion shows, networking events, etc.
• Assist with paid ad setup and basic performance reporting
• Email campaign generation and management
• Collaboration and Communication
• Maintain proactive communication with store leaders regarding new arrivals and digital needs
• Clearly deliver updates, timelines, and priorities to the Marketing Director
• Bring fresh, solution-oriented ideas that drive engagement and elevate the brand

Qualifications

• Required
• Strong Canva skills with a creative eye for fashion-forward design
• Experience managing brand social media (internships count)
• Video editing experience (CapCut, TikTok, Premiere Rush, Final Cut)
• Comfortable being on-camera for content
• High organization and ability to manage multiple priorities
• Occasional Sunday/evening availability for retail content and event coverage
• Preferred
• Bachelor’s degree in Marketing, Communications, Business, or related field
• Photography or videography skills
• Retail or customer-facing experience
• Website editing experience (Squarespace or similar)
• Bonus (Not Required, But Highly Valued)
• Paid social media experience (Meta/TikTok Ads Manager)
• Adobe Creative Suite experience (Premiere Pro/Photoshop/Lightroom/Illustrator)

Work Environment

• Full-time, Monday-Friday schedule
• Primarily in-store, 1 remote workday (Wednesdays) seasonally
• Multi-location collaboration, occasional travel as needed
• Fast-paced, highly collaborative retail environment

Compensation

• Starting range: $20-25/hr based on experience
• 6-month performance review with potential conversion to salary

What Success Looks Like

• Takes initiative in strategically thinking about, planning, and executing content
• Shows a strong fashion-forward creative eye in visuals and storytelling
• Maintains consistent digital engagement and response across platforms
• Thrives in a fast-paced environment and proactively solves problems

Portfolio Encouraged

• Please email resume to careers@graycebridal.com and include work samples demonstrating social media, design, photography, or videography experience.

**To be considered, apply on our website: https://www.graycebridal.com/careers**

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: In person

Salary : $20 - $25