What are the responsibilities and job description for the MULTIMEDIA SALES MANAGER - WMBF position at GRAY TELEVISION?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WMBF:
Live and work in a premier coastal vacation destination renowned for its beaches, golf courses, dining, and vibrant community.
WMBF-TV is the NBC-affiliated television station serving the Myrtle Beach-Florence market in the coastal region of South Carolina. WMBF News is committed to serving the coastal and inland communities of the Grand Strand and Pee Dee regions with award-winning hyperlocal news, most-accurate weather coverage, and impactful community initiatives.
The station is known for its successful multi-platform advertising solutions, which include: WMBT-TV, Palmetto Sports Network, BLK365 and Telemundo channels, local news sites & apps, and a full-service suite of digital marketing products and services.
Job Summary/Description:
WMBF-TV is seeking an organized, highly motivated, and creative professional to lead our digital and broadcast sales efforts in the role of Multimedia Sales Manager. This position works in tandem with the Director of Sales (DOS) on the development of our account executive team and on strategic revenue development for the station, specifically championing digital sales platforms, local direct business development, and integrated marketing solutions.
Duties/Responsibilities include, but are not limited to:
* Business Development: Drive and maximize local direct and digital revenue growth through aggressive business development strategies.
* Team Leadership & Training: Coach, mentor, and inspire the sales team. Provide regular training on digital products, marketing trends, and consultative sales techniques for developing small businesses and local advertising agencies.
* Client Collaboration: Assist Media Executives in preparing, presenting, and closing customized multimedia marketing campaigns for key local advertisers.
* Sales Forecasting: Partner with the DOS to accurately forecast individual and team performance against local broadcast, digital, and new direct revenue budgets.
* Collateral & Materials: Develop and update sales presentations, collateral, and marketing materials utilizing current station and market research.
* Campaign Delivery & Analysis: Oversee the digital support team to ensure accurate campaign tracking, optimization, delivery, and post-campaign reporting to guarantee advertiser success and retention.
* Strategic Partnerships: Act as a market expert on digital and broadcast advertising platforms, building long-term, consultative relationships with local business owners.
Qualifications/Requirements:
* Experience: A minimum of 3 years of prior success in broadcast television and digital sales is required.
* Leadership: Prior success in sales management, coaching, or team leadership experience is highly preferred.
* Time Management: Ability to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously.
* Technical Skills: Deep familiarity with broadcast and core station digital and extension product advertising solutions (programmatic, OTT/CTV, social media, SEM/SEO, email marketing), CRM/sales planning software, high-level proficiency with MS Office applications.
* Communication: Strong presentation, written, and verbal communication skills with the ability to confidently present to C-level local executives.
* License: Must have a valid driver's license and a clean driving record.
* Education: A bachelor's degree from an accredited four-year college or university, or equivalent professional experience is preferred.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WMBF-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.