What are the responsibilities and job description for the DIGITAL SALES SPECIALIST - WTAP position at GRAY TELEVISION?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 47 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.
About WTAP:
WTAP is the main voice in the Mid-Ohio Valley. With state-of-the-art technology, a terrific on-air look, and a dynamic digital presence. WTAP's NBC, FOX, CBS, MeTV, and CW channels reach over 55,000 households in our market area.
Job Summary/Description:
WTAP is seeking a Digital Sales Specialist to drive digital revenue growth by developing and selling results-focused marketing solutions for local and regional advertisers. This role is consultative and performance-minded - helping clients reach the right audiences across digital channels while delivering measurable outcomes.
Duties/Responsibilities include, but are not limited to:
- Grow digital revenue through new business development and expanding existing client relationships.
- Build and present digital proposals (strategy, targeting, budget, flighting, KPIs).
- Partner with WTAP sales leadership and Media Executives to identify opportunities to win business.
- Support campaign execution: onboarding, creative/ asset coordination, pacing, optimization, and reporting.
- Monitor and optimize campaigns to improve performance against goals (leads, site traffic, and conversations, etc.).
- Educate clients and internal teams on digital products, best practices, and performance insights.
- Maintain accurate activity, pipeline, and forecasting in the CRM and sales systems.
- Stay current on industry changes (privacy, measurement, CTV/OTT trends, platform updates)
Qualifications/Requirements:
- 1-3 years of experience in digital advertising, media sales, or performance marketing.
- Strong presentation, communication, and consultative selling skills
- Highly organized with the ability to manage multiple priorities and deadlines.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WTAP-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.