What are the responsibilities and job description for the DIGITAL MARKETING PRODUCER - KTVF position at GRAY TELEVISION?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KTVF:
KTVF (NBC-affiliate and flagship station celebrating 70 years of broadcasting), KXDF (CBS-affiliate), and KFXF (Gray Sports Network) are Interior Alaska's most viewed and respected commercial broadcast stations. Collectively, we serve our community with important news, information, and entertainment both on-air and digitally. This group of stations also places an important emphasis on community service with year round campaigns directly benefiting area non-profit organizations.
Job Summary/Description:
The digital marketing & content producer is a dual-impact role designed to integrate on-air station promotion, community branding, and multi-platform digital execution. This role drives audience engagement and station brand loyalty by planning and executing creative station marketing campaigns while actively producing, packaging and managing digital-first content across station websites, mobile apps, social media channels, and FAST/streaming properties.
Duties/Responsibilities will include (but are not limited to):
• On-Air & Cross-Platform Promotion: Conceive, write, produce, and edit high-impact on-air topical promos, image campaigns, sports programming spots, and station initiative announcements.
• Community & Sponsorship Campaigns: Collaborate with station leadership and sales to develop sponsorship messaging, client integration assets, and station presence at key community events.
• Programming & Event Promotion: Lead promotional rollouts for special programming, syndicated launches, local sports network broadcasts, and station community outreach.
• Brand Consistency: Ensure all visual assets, voice, and promotional messaging adhere strictly to brand standards and station guidelines.
• Multi-Platform Publishing: Produce, adapt, and publish daily multimedia content across station websites, mobile news/weather apps, and digital platforms.
• Social Media Management: Plan and execute audience development campaigns across social channels; monitor community engagement and audience response.
• Video & Graphics Creation: Shoot, edit, and optimize short-form video (reels, social clips, digital packages) and visual graphics tailored for mobile and digital consumption.
• Analytics & Optimization: Track KPIs across digital properties (page views, video starts, social reach, engagement) using analytics platforms to refine promotional and content strategies.
• Digital Growth & Innovation: Assist in managing streaming channels (FAST/OTT), push notification strategies, and newsletter distribution.
Qualifications/Requirements:
• Experience: 2–4 years of experience in broadcast television promotion, digital content production, media marketing, or a related multimedia field.
• Technical Skills:
o Proficiency in non-linear editing (Adobe Premiere Pro, Final Cut Pro, or equivalent).
o Working knowledge of graphic design tools (Adobe Photoshop, After Effects, Canva).
o Experience with enterprise Content Management Systems (CMS) and social media publishing suites.
• Writing & Storytelling: Strong copywriting abilities for both broadcast promotion (scripts) and digital platforms (headlines, social copy, SEO descriptions).
• Communication & Organization: Demonstrated ability to manage multiple daily deadlines, collaborate across news, sales, and engineering departments, and work independently.
• Education: Bachelor’s degree in Broadcast Journalism, Marketing, Communications, Digital Media, or equivalent practical experience.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KTVF-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.