What are the responsibilities and job description for the SEO & MANAGED PLATFORMS SPECIALIST (REMOTE/USA) - GDM position at Gray Media?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
$50,000 - $60,000/yr.
Shift and Schedule:
Mon. - Fri. (8:00 am - 5:00 pm)
Job Type:
Full-Time
_______________________
Job Summary/Description:
Gray Digital Media is seeking a dynamic and results-oriented SEO Specialist to work on our Managed Platforms Team. In this role, you'll leverage your expertise to oversee SEO campaigns, as well as other digital ad campaigns that are fulfilled by our digital partners. You'll drive seamless executions and optimizations across various digital channels. This role will work cross-functionally with Operations and Sales to drive meaningful and proven results for our clients.
Duties/Responsibilities include, but are not limited to:
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
$50,000 - $60,000/yr.
Shift and Schedule:
Mon. - Fri. (8:00 am - 5:00 pm)
Job Type:
Full-Time
_______________________
Job Summary/Description:
Gray Digital Media is seeking a dynamic and results-oriented SEO Specialist to work on our Managed Platforms Team. In this role, you'll leverage your expertise to oversee SEO campaigns, as well as other digital ad campaigns that are fulfilled by our digital partners. You'll drive seamless executions and optimizations across various digital channels. This role will work cross-functionally with Operations and Sales to drive meaningful and proven results for our clients.
Duties/Responsibilities include, but are not limited to:
- Serve as the team’s Search Engine Optimization/Artificial Intelligence Optimization (SEO/AIO) product expert, with knowledge of both organic and local SEO, and how AI is changing the search landscape.
- Provide excellent customer service as the liaison between sales teams and the SEO team.
- Troubleshoot technical issues that could potentially delay SEO campaign launches, such as access to a client’s CMS and Google platforms.
- Monitor the onboarding and ongoing pacing of SEO and other digital advertising campaigns to ensure timely, accurate implementation and full delivery.
- Ensure all campaign revisions are fully communicated and executed with 100% accuracy.
- Maintain processes and best practices and provide suggestions to leadership on improvement opportunities.
- Bachelor's degree and 2 years of field experience
- Highly motivated individual who is proactive and can work independently, while also collaborating within a dynamic, team-oriented environment.
- Ability to manage multiple projects simultaneously.
- Excellent organizational skills, ability to prioritize tasks efficiently, and respond urgently to matters involving high-priority campaigns and escalations.
- Superior communication and presentation skills with a track record of collaborating cross-functionally amongst various departments.
- Eagerness to learn a variety of digital order management and reporting platforms.
- Experience implementing and managing SEO/AIO campaigns, with expertise in Google Analytics, Google Search Console, Google Tag Manager, and Google Business Profile.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Salary : $50,000 - $60,000