What are the responsibilities and job description for the MULTIMEDIA SALES MANAGER - WFSB position at Gray Media?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WFSB:
Would you like to work in beautiful Southern New England? WFSB in Connecticut provides the community with the dominant #1 rated local award-winning local news, dedicated community service, and effective marketing solutions for area businesses. WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day.
Job Summary/Description:
WFSB is looking for a Multimedia Sales Manager to work with a team of local Media Executives to achieve sales revenue goals and build/maintain client relationships. The candidate must be a competitive and creative leader with the ability to create a winning culture. Digital Sales and Traditional Media experience required.
We are looking for a Multimedia Local Sales Manager who will work with our local sales team to achieve sales revenue goals as well as build and maintain client relationships utilizing our multi-platform advertising solutions. The Multimedia Local Sales Manager will lead, coach, and mentor a strong local sales team and help local and regional businesses grow with digital and broadcast strategies.
Duties/Responsibilities include, but are not limited to:
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WFSB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WFSB:
Would you like to work in beautiful Southern New England? WFSB in Connecticut provides the community with the dominant #1 rated local award-winning local news, dedicated community service, and effective marketing solutions for area businesses. WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day.
Job Summary/Description:
WFSB is looking for a Multimedia Sales Manager to work with a team of local Media Executives to achieve sales revenue goals and build/maintain client relationships. The candidate must be a competitive and creative leader with the ability to create a winning culture. Digital Sales and Traditional Media experience required.
We are looking for a Multimedia Local Sales Manager who will work with our local sales team to achieve sales revenue goals as well as build and maintain client relationships utilizing our multi-platform advertising solutions. The Multimedia Local Sales Manager will lead, coach, and mentor a strong local sales team and help local and regional businesses grow with digital and broadcast strategies.
Duties/Responsibilities include, but are not limited to:
- Collaborate with the management team to accomplish station objectives
- Motivate the local sales team so that digital and broadcast revenue goals are achieved
- Manage, direct, and train to maximize the performance of the local sales executives and assistants
- Effectively recruit and hire
- Ability to Negotiate ratings, rates, and budgets
- Develop new business for the station utilizing and maximizing all station platforms including but not limited to broadcast, digital, mobile, and sponsorships
- Maintain professional working relationships with our clients
- Interface with operational systems such as Wide Orbit, Matrix, Research Analytics, etc.
- Oversee accounts receivable and credit policies
- Assist in the development of pricing packaging to fulfill the needs of both client and station
- Assist in the management of inventory
- Accurately forecast sales revenue for your team
- Minimum 3-5 years of experience in Digital and Broadcast Advertising Sales
- Minimum 3 years of Sales Management
- A proven leader with the ability to work independently, think ahead, and put into place action items that need accomplished
- Promote a positive, result-oriented culture that is passionate about the media landscape and helping local Media Executives and Clients be successful
- Proven ability to multi-task in a fast-paced environment
- Excellent verbal and written communication and presentation skills
- Strong organizational, written, and presentation skills
- Competitive, energetic and self-starter
- Ability to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously.
- Must possess a valid driver's license with a good driving record, MVR check required at hire and monitored continuously
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WFSB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
