What are the responsibilities and job description for the Media Executive position at Gray Media?
WCAX-TV is hiring a Media Executive to join our sales team. If you’re competitive, driven, and enjoy helping businesses grow, this role puts you at the center of creating effective advertising and marketing campaigns that deliver measurable results for local and regional clients.
What you’ll do:
- Prospect and build a pipeline of new business through outreach, networking, and referrals
- Meet with business owners to understand goals and conduct needs assessments
- Create and present customized, multi-platform marketing/advertising solutions
- Launch, manage, and optimize campaigns to hit client objectives
- Deliver clear post-campaign performance recaps and insights to drive renewals and growth
Qualifications/Requirements:
- Marketing/Business background is a plus
- Bachelor's degree preferred
- Proficient in Microsoft Word, PowerPoint, and Excel
- Google AdWords certification is a plus
- Valid driver's license