What are the responsibilities and job description for the MEDIA EXECUTIVE - WHSV position at Gray Media?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WHSV:
Located in the Shenandoah Valley of Virginia, WHSV has been serving our community since 1953. Our family of networks now includes ABC, CBS, FOX, and MeTV. In addition, we offer a full suite of digital marketing solutions - from streaming video to social media advertising. We are the Valley's number one rated news source.
Job Summary/Description:
WHSV is seeking a Multimedia Account Executive to join our dynamic sales team. The primary responsibility of the Multimedia Executive is to develop and sell creative marketing solutions on our top-rated broadcast channels (ABC, CBS, FOX, MeTV) as well as our full suite of digital marketing opportunities (streaming television, social media, search engine marketing, email, streaming audio, and much more). The ideal candidate must have the ability to strategize and negotiate multi-platform marketing and advertising projects. We are looking for an individual who is a self-starter and can thrive in a fast-paced multi-platform environment.
Duties/Responsibilities include, but are not limited to:
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WHSV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WHSV:
Located in the Shenandoah Valley of Virginia, WHSV has been serving our community since 1953. Our family of networks now includes ABC, CBS, FOX, and MeTV. In addition, we offer a full suite of digital marketing solutions - from streaming video to social media advertising. We are the Valley's number one rated news source.
Job Summary/Description:
WHSV is seeking a Multimedia Account Executive to join our dynamic sales team. The primary responsibility of the Multimedia Executive is to develop and sell creative marketing solutions on our top-rated broadcast channels (ABC, CBS, FOX, MeTV) as well as our full suite of digital marketing opportunities (streaming television, social media, search engine marketing, email, streaming audio, and much more). The ideal candidate must have the ability to strategize and negotiate multi-platform marketing and advertising projects. We are looking for an individual who is a self-starter and can thrive in a fast-paced multi-platform environment.
Duties/Responsibilities include, but are not limited to:
- Prospect, contact, and present solutions to new prospective clients, generating advertising revenue to achieve and exceed individual budgets. We are focused on new business and looking for a hunter!
- Increase revenue on any assigned business
- Manage the entire sales and service cycle from finding a client to securing a deal, servicing, and retaining the business
- Maintain and grow relationships with clients
- Provide professional after-sales support and service to maximize customer loyalty
- Data entry in multiple sales software systems for account management
- Write marketing proposals and create PowerPoint presentations
- High School or equivalent
- Have a valid driver's license and a clean driving record
- Demonstrate prospecting and presentation skills, develop strong client relationships, and meet sales activity goals
- Achieve budgeted revenue goals regularly
- Demonstrate initiative, self-motivation, and strong organizational skills
- Work as a team member within the sales department and throughout the organization
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WHSV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.