What are the responsibilities and job description for the DIGITAL SALES COORDINATOR - WBTV position at Gray Media?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBTV:
WBTV is located in the heart of the Queen City, just west of Uptown. As a community leader for over 70 years. WBTV prides itself on putting its viewers first. Being “On Your Side” is more than just a slogan, but a culture that permeates throughout the station and is truly felt by the entire WBTV team. WBTV was the first television station to sign on in the Carolinas and is considered the “most trustworthy source of news and information” in the area according to research. WBTV First Alert Weather is the most accurate forecast for the market as measured by WeatherRate.
Job Summary/Description:
WBTV, the Gray-owned CBS affiliate in Charlotte, NC, is seeking a Digital Sales Coordinator to join our team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Coordinator must know about digital marketing, including social media, audience targeting, OTT, and mobile and video marketing strategies. The position reports to the Sales Management team.
Duties/Responsibilities include (but are not limited to):
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBTV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBTV:
WBTV is located in the heart of the Queen City, just west of Uptown. As a community leader for over 70 years. WBTV prides itself on putting its viewers first. Being “On Your Side” is more than just a slogan, but a culture that permeates throughout the station and is truly felt by the entire WBTV team. WBTV was the first television station to sign on in the Carolinas and is considered the “most trustworthy source of news and information” in the area according to research. WBTV First Alert Weather is the most accurate forecast for the market as measured by WeatherRate.
Job Summary/Description:
WBTV, the Gray-owned CBS affiliate in Charlotte, NC, is seeking a Digital Sales Coordinator to join our team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Coordinator must know about digital marketing, including social media, audience targeting, OTT, and mobile and video marketing strategies. The position reports to the Sales Management team.
Duties/Responsibilities include (but are not limited to):
- Digital order entry with a high level of accuracy.
- Request, update, and monitor digital creative scheduling on all campaigns.
- Execute campaigns and creative development for all digital advertising
- Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
- Monitor digital campaigns' pacing and effectiveness to ensure campaign delivery.
- Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
- Manage and communicate inventory sell-through percentages and avails to staff
- Work as a liaison with 3rd party vendors
- Reconcile / audit 3rd party billing
- Works closely and communicates with the Account Executives
- Other duties as assigned by DSM and/or LSM.
- Must have high organizational skills and be willing to take initiative
- Must be able to prioritize, multitask, and perform in a high-paced environment
- Strong communication and listening skills
- Proficient in Microsoft Office, Excel, and PowerPoint
- Detail-oriented
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBTV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.