What are the responsibilities and job description for the DIGITAL CONTENT NEWS PRODUCER - WFSB position at Gray Media?
About Gray Media
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WFSB:
WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather, including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day.
Job Summary/Description:
WFSB is seeking a creative and motivated Digital Content Producer with strong news judgment, a passion for news gathering, and the ability to work quickly under deadline.
This position will create compelling written, video, and social media content for station websites, apps, streaming platforms, OTT, and social media, including TikTok, YouTube, Facebook, Instagram, and X. The ideal candidate can act independently on news tips, confirm information with officials, craft engaging headlines and posts, and support breaking news coverage across platforms.
Duties/responsibilities will include, but not be limited to:
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WFSB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WFSB:
WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather, including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day.
Job Summary/Description:
WFSB is seeking a creative and motivated Digital Content Producer with strong news judgment, a passion for news gathering, and the ability to work quickly under deadline.
This position will create compelling written, video, and social media content for station websites, apps, streaming platforms, OTT, and social media, including TikTok, YouTube, Facebook, Instagram, and X. The ideal candidate can act independently on news tips, confirm information with officials, craft engaging headlines and posts, and support breaking news coverage across platforms.
Duties/responsibilities will include, but not be limited to:
- Produce written, video, and social media news content for digital and streaming platforms.
- Create vertical videos and social-first content for TikTok, YouTube Shorts, Instagram Reels, and Facebook.
- Write, edit, and publish web stories, headlines, push alerts, and social media posts.
- Quickly update breaking news, weather, and traffic content as stories develop.
- Cut and repurpose video from TV newscasts for digital and social platforms.
- Create custom graphics, photo galleries, interactive charts, and other digital elements.
- Collaborate with reporters, producers, photographers, assignment editors, and the digital team.
- Conduct interviews for digital, streaming, social, or on-air stories as needed.
- Perform additional duties as assigned.
- Strong writing, headline-writing, social media, and news judgment skills.
- Experience creating engaging content for TikTok, YouTube, Facebook, and Instagram.
- Knowledge of nonlinear video editing, graphic design, and digital publishing tools.
- Ability to work independently, confirm facts, and meet deadlines.
- Strong communication, creativity, organization, and attention to detail.
- Willingness to work flexible hours, including nights, weekends, holidays, and breaking news coverage.
- Portfolio or examples of relevant work required.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WFSB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.