What are the responsibilities and job description for the CREATIVE SERVICES DIRECTOR - WHSV position at Gray Media?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WHSV:
Located in Virginia’s Shenandoah Valley, WHSV has been serving our community since 1953. Our family of stations includes ABC, CBS, FOX, and MeTV. We offer a full range of digital marketing solutions from streaming video to social media advertising. WHSV is the Valley’s #1-rated news source.
Job Summary/Description:
Our award-winning Creative Services Department is searching for our next Creative Services Director! WHSV is looking for a bold, video-first storyteller who brings fresh ideas, thrives on collaboration with clients and teammates, and loves turning concepts into standout creative. If you’re a hands-on leader ready to produce exceptional commercials and drive station marketing and promotions with energy and impact, we want to hear from you.
WHSV-TV is an innovative leader in the Harrisonburg, Virginia market. With a proud legacy of leading in local news and community initiatives, we continue to evolve — meeting audiences where they consume content and delivering compelling storytelling across every platform.
We’re seeking a Creative Services Director to own the station’s creative vision and lead strategic marketing initiatives that grow audience, strengthen brand loyalty, and deepen community impact. This role is the connective hub across Sales, News, Programming, and Promotions, aligning teams around integrated campaigns that support station priorities and revenue goals. The ideal candidate brings strong marketing instincts, a modern multi-platform mindset, and the ability to turn insights into high-performing creative and community partnerships. This position reports to the General Manager and leads cross-functional teams to execute station-wide marketing and creative campaigns.
Duties/Responsibilities include, but are not limited to:
Required:
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WHSV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WHSV:
Located in Virginia’s Shenandoah Valley, WHSV has been serving our community since 1953. Our family of stations includes ABC, CBS, FOX, and MeTV. We offer a full range of digital marketing solutions from streaming video to social media advertising. WHSV is the Valley’s #1-rated news source.
Job Summary/Description:
Our award-winning Creative Services Department is searching for our next Creative Services Director! WHSV is looking for a bold, video-first storyteller who brings fresh ideas, thrives on collaboration with clients and teammates, and loves turning concepts into standout creative. If you’re a hands-on leader ready to produce exceptional commercials and drive station marketing and promotions with energy and impact, we want to hear from you.
WHSV-TV is an innovative leader in the Harrisonburg, Virginia market. With a proud legacy of leading in local news and community initiatives, we continue to evolve — meeting audiences where they consume content and delivering compelling storytelling across every platform.
We’re seeking a Creative Services Director to own the station’s creative vision and lead strategic marketing initiatives that grow audience, strengthen brand loyalty, and deepen community impact. This role is the connective hub across Sales, News, Programming, and Promotions, aligning teams around integrated campaigns that support station priorities and revenue goals. The ideal candidate brings strong marketing instincts, a modern multi-platform mindset, and the ability to turn insights into high-performing creative and community partnerships. This position reports to the General Manager and leads cross-functional teams to execute station-wide marketing and creative campaigns.
Duties/Responsibilities include, but are not limited to:
- Develop and execute integrated, multi-platform marketing strategies that strengthen WHSV’s competitive position.
- Identify, cultivate, and manage strategic community partnerships aligned with station values and brand priorities.
- Plan and execute station events, sponsorship activations, and promotional campaigns that increase engagement and visibility.
- Partner with Sales leadership to develop client-facing creative and revenue-generating sponsorship concepts.
- Coach, develop, and elevate commercial and station promotion producers; establish clear standards, workflows, and quality controls.
- Recruit, mentor, and supervise the Creative Services team, building a collaborative, innovative, high-performance culture.
Required:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline (or equivalent professional experience).
- 5 years of experience in marketing, media, and/or creative services.
- Strong command of multi-channel marketing, including digital media strategy.
- Demonstrated success in identifying, building, and scaling strategic partnerships.
- Proven project management and organizational skills; able to prioritize and drive multiple initiatives simultaneously.
- Excellent communication skills across writing, speaking, and presentations.
- Experience working within the broadcast and/or media industry.
- Proficiency with marketing analytics, major social platforms, and creative production tools.
- Experience supporting and/or coaching on-air talent.
- 2 years of people leadership or management experience.
- Event planning and community engagement experience.
- Working knowledge of commercial production processes and advertising standards.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WHSV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.