What are the responsibilities and job description for the REGIONAL SALES SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP) position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About GDM:
GDM (Gray Digital Media) is a fast-growing digital agency that helps clients connect, grow, and thrive through innovative marketing solutions. We combine digital strategy, data-driven insights, and creative execution to deliver measurable results.
Job Summary/Description:
We are expanding our GDM Sales Support team and hiring a Regional Sales Specialist to join us. This front-line role is for a strategic digital thinker who makes what we have to offer at GDM simple, clear, and actionable - from digital products and platforms to attribution and ROI reporting.
This front-line role is for a strategic digital thinker who makes what we have to offer at GDM simple, clear, and actionable - from digital products and platforms (Google Ads, Meta, WideOrbit, OMS) to attribution and ROI reporting. The ideal candidate brings strong communication skills and the ability to translate complex digital concepts into business-ready value that empowers teams and supports client success. This position is fully remote and can be applied for from any state where Gray Media operates.
As a Regional Sales Specialist at Gray Digital Media, you will provide the expertise and guidance that empower client-facing teams to have stronger conversations, confidently recommend solutions, and show the real impact of digital advertising. By turning complex ideas into clear insights, you will play a key role in demonstrating value, supporting client success, and strengthening GDM’s position as a trusted partner.
Duties/Responsibilities include, but are not limited to:
• Act as a subject matter expert onGDM’s digital suite of products, platforms, and attribution tools.
• Provide client-facing teams with strategic guidance, talking points, and best practices to address evolving client needs.
• Translate technical product features and performance data into clear, business-focused value propositions.
• Deliver reporting and attribution insights that connect digital activity to ROI and measurable results.
• Stay current on digital trends and tools to provide client-facing teams with the latest industry information.
• Support platform access, campaign tracking, and implementation where technical expertise is required.
Qualifications/Requirements:
• Bachelor’s degree in marketing, communications, or a related field
• 2 years of experience in digital media, digital marketing strategy, or client solutions
• Proficiency in, or the ability to quickly learn, Gray systems such as WideOrbit, OMG, BI Tools, and digital platforms (Google Ads, DSPs, Meta Ads Manager, etc)
• Strong communication skills, with the ability to translate technical and operational information into clear, client-ready insights
• Skilled at bridging technical detail to business context to help teams position solutions effectively
• Understanding of attribution models, ROI reporting, and performance measurement
• Highly motivated, proactive, and collaborative
Preferred Skills:
• Strong knowledge of Google Analytics (GA4), Google Tag Manager, and attribution reporting
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
Gray Media Group-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.