What are the responsibilities and job description for the PROGRAMMATIC MEDIA BUYER - SETUP (REMOTE) - GDM (GRAY MEDIA GROUP) position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
- Comprehensive Medical(Rx), Dental and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
Salary/Wage:
$43,888 - $55,000/yr.
Shift and Schedule:
Mon. - Fri. (9:00 - 6:00 pm)
Job Type:
Full-Time
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Job Summary/Description:
The Digital Programmatic Media Buyer will assist in digital revenue growth through programmatic buying and supporting Gray Digital Media’s client expectations. The role will focus on identifying target audiences, managing large budgets in real-time bidding environments, and providing internal insight on digital campaign reporting. This is a remote position.
Duties/Responsibilities include (but are not limited to):
- Displays advanced knowledge of DSP platforms and features. TTD experience preferred.
- Effectively monitor pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements
- Suggest optimization and budget strategies according to key performance indicators and internal reporting.
- Constantly monitor and manage programmatic build/revision/QA/Comments queue. While prioritizing Premier clients, expected to help with all stages of queues, including builds when needed.
- Expected to have minimal errors on basic build setups
- Helps team members with troubleshooting and communication
- Actively participates in team meetings and Slack conversations.
- Displays excellent internal and external communication skills and is effective in helping clients and internal stakeholders understand processes and performance.
- Actively contributes to the development of training documents and new hire trainings for both Ad Ops and Sales teams.
- Other Duties as assigned
Qualifications/Requirements:
- 3-5 years in buy-side programmatic digital marketing experience, including daily work in a DSP.
- Excel power user (pivot tables, VLOOKUP, INDEX MATCH, charts, etc
- Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
- Data visualization and first-party data activation experience.
- Team Player
- Thrives in a high-volume, fast-paced environment
- Ability to meet multiple deadlines in a deadline-driven environment
- Handles change easily.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM/Gray-Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Salary : $43,888 - $55,000