What are the responsibilities and job description for the MEDIA EXECUTIVE - WTVY position at Gray Local Media, Inc?
About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WTVY:
WTVY News4 is the #1 local media organization producing news, weather, and original content for the Wiregrass region of Alabama, Florida, and Georgia. Located in downtown Dothan, AL, WTVY has been the area's favorite local broadcaster since 1955. News4 takes pride in our winning culture and reputation as the "Hometown News Leader". Leadership is about more than being the most popular. Come see how we're embracing our responsibilities to promote prosperity in the Wiregrass for all. Experience the energy of Dothan's impressive economic growth, while still enjoying a very comfortable cost of living.
Job Summary/Description:
A Media Executive at WTVY represents our brand to a community of local clients, advertising agencies, and the general public. You are a business partner and consultant providing media planning and creative strategy support to help local businesses meet their goals. This role offers work schedule flexibility and independence to those who perform at the highest levels, as well as significant compensation opportunities.
Duties/Responsibilities include, but are not limited to:
- Manage and grow a list of clients by helping them meet their business goals through advertising with our #1 local media organization, featuring a variety of broadcast and digital ad products.
- New business development through a variety of marketing tactics to introduce our products to local businesses and advertising agencies.
- Deliver exceptional customer service by connecting with clients frequently to monitor their advertising results and celebrate their success or quickly problem-solve as necessary.
- Meet monthly, quarterly, and annual budget goals, as well as drive the success of sales programs thoughout the year.
- Assist with billing and payment collections, as needed.
- Learn WTVY's best practices and Gray Television training recommendations to help introduce new products to the market.
Qualifications/Requirements:
- The ideal candidate is a personable and convincing communicator who enjoys finding ways to help local businesses grow.
- Local media sales experience is preferred, but training resources are available to help the right individual get up to speed quickly on selling multi-platform media products.
- A competitive drive combined with a collaborative attitude is welcome on our team.
- Initiative is an absolute requirement.
- Knowledge of Wide Orbit & Matrix is a plus.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WTVY-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.