What are the responsibilities and job description for the MEDIA EXECUTIVE - WTOC position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WTOC:
WTOC-TV, located in beautiful Savannah, GA, is the CBS affiliate serving 20 counties in south Georgia and the South Carolina Low Country. WTOC is the market's dominant local station, celebrating over 70 years of excellence in news, sports, and weather reporting on-air and online. WTOC is part of Gray Media, one of the largest broadcast companies in the country.
Job Summary/Description:
We are seeking a solutions-oriented professional with a strong sales background to join our dynamic sales team. The Media Executive is responsible for the development, retention, and growth of broadcast and digital revenue. The Media Executive will design and sell marketing solutions for businesses using the latest advertising products available across our company's platforms (Broadcast, Programmatic, OTT, Email, Social, SEM, SEO).
Duties/Responsibilities include, but are not limited to:
• Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective marketing strategy for their business.
• Meet or exceed sales expectations, goals, and budgets, and manage your own book of broadcast and digital sales revenue for retention and growth.
• Learn and master Gray digital advertising products and tools (we are always innovating and growing), along with Gray Digital Media's suite of digital services.
• Develop, retain, and grow client relationships in your local market and throughout the country.
• Manage your broadcast and digital book of business using client management tools and software. Design, write, and present marketing proposals and PowerPoint presentations.
• Communicate and collaborate effectively across all Gray Digital Media departments and support staff.
Qualifications/Requirements:
• College Degree preferred, or equivalent years of experience
• Previous outside sales experience required
• Demonstrates intellect, drive, executive presence, and sales acumen
• The ability to prospect and network with business decision-makers within small, medium, and large organizations
• Proven experience building excellent client relationships
• Strong proficiency in computer skills
• Excellent written and oral presentation skills
• Experience working with a CRM tool, Wide Orbit, and Wide Orbit Media Sales is a plus
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WTOC-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.