What are the responsibilities and job description for the MEDIA EXECUTIVE - WNEM position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WNEM:
At WNEM, it is our job and inherent desire to be the best local television station in the Mid-Michigan market and the #1 digital platform across the state, region, and country. We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming.
We have the top-rated news station plus a broadcast website. We are a Midsize market with an opportunity to grow. We are a self-starting team driven for success with unique selling opportunities for a creative seller. Essential to that effort is a foundation of honesty and integrity — qualities that help us earn and build trust with our viewers, co-workers, and business partners.
Job Summary/Description:
WNEM-TV is seeking a Media Executive who has a digital-first approach with a proven ability to present, negotiate, close deals, and build long-term relationships. This high-energy creative individual must have a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment.
Duties/Responsibilities include, but are not limited to:
- The ideal candidate will work energetically and strategically to increase our market share for various digital products, including OTT/Streaming, targeted e-mail, targeted display & video, paid social media, YouTube, SEM/SEO, and more.
- Understand and communicate the value that digital solutions can bring to their advertising campaigns. Collaborates with clients on strategic planning to achieve their advertising objectives.
- Implements strategies to consistently grow revenue and exceed revenue goals
- Establishes credible relationships with the local business community
- Makes sales calls to existing and prospective clients
- Maintains assigned accounts and develops new accounts
- Prepares and delivers sales presentations to clients
- Provides clients with information regarding rates for advertising placement in all media platforms
- Provides management with timely and accurate monthly, quarterly, and annual budget forecasts
- Maintains an understanding of local market ratings, competitive media, station strengths, industry and product knowledge
Qualifications/Requirements:
- Bachelor’s degree highly preferred, or equivalent work-related experience.
- Minimum two years of experience in sales, preferably in the media field
- Must be able to work under daily deadline pressure with attention to detail
- Valid driver’s license with an acceptable driving record
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them
- Knowledge of Wide Orbit and ComScore a plus
- Solid computer skills using Excel, Word, and PowerPoint
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WNEM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.
