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MEDIA EXECUTIVE - WIFR

Gray Local Media, Inc
Rockford, IL Full Time
POSTED ON 6/21/2026
AVAILABLE BEFORE 8/21/2026

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

  • Comprehensive Medical(Rx), Dental, and Vision Coverage
  • Health Savings Account with Company contributions
  • Flexible Spending Account
  • Employer-paid life and disability benefits
  • Paid parental leave benefits
  • Adoption and Surrogacy Benefits
  • 401(k) Plan, including matching and profit-sharing contributions
  • Employee Assistance Program
  • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
  • Paid Time Off, including Relocation PTO
  • Focus on Caring

Salary/Wage:

$30,000 - $50,000/annually (based on previous sales experience, plus commission)

Shift and Schedule:

Mon. - Fri. (8:00 am - 5:00 pm) - (or at the Manager's discretion)

Job Type:

Full-Time

_______________________

Job Summary/Description:

WIFR Channel 23 in Rockford is looking for a high-achieving individual who seeks a career in outside sales and marketing. This job opening offers a rare opportunity to join a team of effective sales professionals to represent a well-known product line, including CBS programming and GDM digital products. The combination of these platforms positions WIFR salespeople as leaders in the marketplace with the ability to offer comprehensive marketing solutions to local businesses and advertising agencies. Training is offered that shows a pathway to financial success and career growth. 

Duties/Responsibilities include, but are not limited to: 

* Develop new business and deliver advertising results to clients
* Understand customer advertising needs
* Effectively manage time and resources
* Work with the creative team to develop effective advertising campaigns
* Reaching goals and budgets

Qualifications/Requirements:

* Self-starter, with the ability to interact and influence others in a positive manner
* Enjoys working in a fast-paced environment
* Detail-oriented with excellent communication & customer service skills
* Goal-driven with an attitude for success
* Strong work ethic with integrity
* Effective problem-solving and organizational skills
* Team-focused with the ability to work independently and manage time
* Hungry for ongoing learning with a thirst to understand local business
* Knowledgeable about presentation software
* Receptive to work in an environment of change and new opportunities
* Portrays a positive, can-do attitude
* Bachelor's Degree Preferred
* Must have a valid driver's license and good driving record
* Previous work in outside sales or media is a plus, but not necessary. Gray Media offers comprehensive training for new Media Executives

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WIFR-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

 

Salary : $30,000 - $50,000

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