What are the responsibilities and job description for the MEDIA EXECUTIVE - WCSC position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WCSC:
Would you like to work in a city consistently named by T L as one of the best cities in the world? The world-famous food scene, high-tech growth, and hot real estate make Charleston one of the fastest-growing metro areas in the country. Manufacturing jobs at Boeing, Mercedes, and Volvo, and the world-class medical community, continue to make the Lowcountry a destination market.
Job Summary/Description:
Gray Digital Media is seeking a solutions-oriented professional with a strong digital sales background to join our dynamic sales team. The Media Executive is responsible for the development, retention, and growth of digital revenue. Employee will design and sell digital marketing solutions for businesses using the latest advertising products available across all Gray Digital Media platforms (Programmatic, OTT, Email, Social, Gaming, Audio Streaming, SEM, SEO).
Duties/Responsibilities include, but are not limited to:
• Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy for their business
• Meet or exceed sales expectations, goals, and budgets, and manage your own book of digital sales revenue for retention and growth
• Learn and master Gray Digital Media's suite of industry-leading digital services.
• Develop, retain, and grow client relationships in Charleston, throughout South Carolina, and across the United States.
• Manage your digital book of business using client management tools and software. Design, write, and present marketing proposals and presentations
• Communicate and collaborate effectively across all Gray Digital Media departments and support staff
Qualifications/Requirements:
• 2 or more years’ experience in digital media sales preferred, with evidence of prior success or in a digital agency working with clients
• Demonstrates intellect, drive, executive presence, and sales acumen
• The ability to prospect and network with business decision-makers within small, medium, and large organizations
• Proven experience building excellent client relationships
• Excellent troubleshooting and problem-resolution skills
• Possess superb written and verbal communication skills
• Proficient with Microsoft Excel, Word, and PPT
• Google Certification (Specifically Google Analytics & Google Ad Manager) preferred
careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WCSC-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.