What are the responsibilities and job description for the MEDIA EXECUTIVE - WBRC position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBRC:
WBRC 6 News is the dominant, #1-ranked Gray-owned station in Birmingham, Alabama (Market 45). Building on WBRC's market leadership, we are launching Gray Digital Media Birmingham, our in-house digital agency, to serve regional and national clients with comprehensive digital marketing solutions. This is an exciting opportunity to grow digital revenue streams while leveraging WBRC's trusted brand presence and Gray Digital Media's proven expertise and scalable technology platform. We are seeking a talented, motivated, and results-oriented Media Executive to join our growing digital team and drive business development for Gray Digital Media Birmingham.
Job Summary/Description:
Gray Media, headquartered in Atlanta, Georgia, is a multimedia company and the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. With 77 markets featuring the top-rated television station and 100 markets with the first and/or second-highest-rated station, Gray combines unparalleled local market expertise with national reach.
As part of our portfolio, Gray Digital Media is a full-service digital agency delivering cutting-edge digital marketing strategies and the most advanced digital products and services to national and local clients. Gray Digital Media's scalable platform and data-driven approach enable businesses to reach their target audience.
Duties/Responsibilities include, but are not limited to:
Key Focus Area:
-Lead new business development for digital marketing services including SEO, SEM, social media marketing, content strategy, display advertising, and performance marketing
-Develop comprehensive digital marketing proposals and strategies tailored to client needs
-Leverage Gray Digital Media's scalable platform and advanced digital products to deliver customized solutions
-Build and nurture client relationships across the Birmingham region and beyond
-Collaborate with our digital creative and strategy teams to ensure seamless client delivery and satisfaction
-Exceed annual revenue targets through a combination of new business development and account growth
Qualifications/Requirements:
- 2 years of B2C or B2B outside consultative sales experience (media ad sales experience, preferred)
- Effective prospecting and proven revenue pipeline building skills.
- Ability to think critically and design solutions for complex problems.
- Ability to successfully manage ambiguity and unexpected change.
- Be teachable and open to best practices and feedback as a means of continuous improvement
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBRC-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.