What are the responsibilities and job description for the MEDIA EXECUTIVE - WABI position at Gray Local Media, Inc?
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WABI:
WABI TV5 first signed on in January 1953, becoming Maine's first television station. It has long been the news leader for eastern and central Maine. The station is located at 35 Hildreth Street in Bangor and has a bureau in Waterville, Maine.
Job Summary/Description:
WABI TV is looking for a self-motivated, trainable, individual to help our sales team grow revenue! This unique Media Executive is an entry-level, development role designed to build future Media Executives. This position begins as a cold call/appointment-setting specialist, responsible for prospecting and scheduling qualified meetings for senior Media Executives. Over time, the Junior Media Executive will shadow experienced sellers, learn consultative media selling, and progress toward managing an independent book of business.
Duties/Responsibilities include, but are not limited to: (3 Phases)
Phase 1 — Cold Call Expert / Appointment Setting (Primary Focus):
• Conduct high-volume outbound prospecting (cold calls, email follow-up, light social outreach) to local advertisers.
Phase 2 — Shadowing & Sales Development:
• Shadow Media Executives on discovery calls, client meetings, and proposal presentations.
• Learn product offerings across broadcast and digital advertising solutions (as applicable), including key value propositions and common client use cases.
Phase 3 — Emerging Media Executive (Growing Own List):
• Begin managing a small portfolio of accounts and/or a defined territory/category.
Qualifications/Requirements:
• 0–2 years of professional experience; sales, call center, customer service, or hospitality experience is a plus.
• Comfort with high-volume outbound calling and rejection; resilience and coachability.
• Strong verbal communication and active listening skills.
• Organized and detail-oriented; able to manage activity goals and follow a repeatable process.
• Basic computer proficiency and willingness to learn CRM and sales tools.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WABI-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.